Thumb-stop ratio

CreativeMetaTikTok

Thumb-stop ratio is the share of impressions where a user paused on your video ad (Meta and some video platforms expose a related metric). It is a creative hook diagnostic — low thumb-stop with acceptable CPM means the first frame is not earning attention.

Not available uniformly across Google Search/Display — primarily social/video tooling.

Sources

Meta Ads Reporting →

Last verified Jun 3, 2026

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