Ad Placements
Every Google ad placement — Search, YouTube, Gmail, Discover, Maps, Display, Shopping — mapped to the campaign types that can serve into it. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Last reviewed: 2026-05-22 · Source: Google Ads Help Center
Search
Keyword-targeted text ads on the Google SERP. Intent-driven, auction priced on Quality Score × bid.
See surfaces →CampaignPerformance Max
Single goal-based campaign serving across every Google surface. You bring assets and a conversion goal; Google decides where they show.
See surfaces →CampaignShopping (Standard)
Product feed–driven ads showing image, price, and merchant. Serves on Search Shopping carousel, Shopping tab, and Images.
See surfaces →CampaignDisplay
Image and responsive ads served across the Google Display Network — 3M+ sites and apps.
See surfaces →CampaignDemand Gen
Visual, social-style ads across Discover, Gmail, YouTube Shorts, In-stream, and In-feed. Successor to Discovery campaigns.
See surfaces →CampaignVideo (YouTube)
Video ads served on YouTube and Google video partners. Multiple sub-types: skippable, non-skippable, bumper, in-feed, masthead.
See surfaces →CampaignApp
Universal App Campaigns. Promotes installs and in-app actions across Search, Play, YouTube, Discover, and Display.
See surfaces →CampaignLocal Services Ads
Pay-per-lead ads for local service businesses. Shows at the very top of qualifying local searches with the Google Guaranteed badge.
See surfaces →CampaignSmart
Simplified, automated campaigns for small businesses. Serves on Search, Maps, YouTube, Gmail, and Display.
See surfaces →CampaignHotel
Dedicated campaign type for hoteliers and OTAs. Serves price + availability inside the Hotel results module on Google Search, Maps, and Google Travel.
See surfaces →Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
- Weather Report — current paid media benchmarksLow–median–high ranges for CPM, CTR, CVR and other paid media metrics, sliced by platform, industry, and objective. Directional, not gospel.Open →
- Validator — ad creative spec checkerDrop in an image or video. PaidScope checks dimensions, aspect ratio, file weight, and duration against current platform specs — entirely in your browser, nothing uploaded.Open →