Ad Placements
Feed, Reels, Stories, Explore, Audience Network, Messenger — objectives × surfaces. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Explore Meta
Jump to the placement map, platform overview, or ad size specs for Meta.
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
Other platforms
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
TikTok
Advantage+ shopping
Catalog and dynamic product delivery — Advantage+ placements collapse Feed, Reels, and Stories when catalog connected.
See surfaces →CampaignApp promotion
App installs and in-app events across Feed, Stories, Audience Network, and Instagram placements.
See surfaces →CampaignAwareness
Reach and brand lift buys — optimized for impressions on Feed, Reels, Stories, and in-stream video.
See surfaces →CampaignEngagement
Post engagement, video views, and messaging conversations — surfaces vary by optimization event.
See surfaces →CampaignLeads
Instant forms, Messenger, and website lead events — surfaces skew toward Feed and Stories with native lead units.
See surfaces →CampaignSales
Conversion-focused delivery across Feed, Reels, Stories, and Advantage+ catalog surfaces when you optimize for purchases.
See surfaces →CampaignTraffic
Link clicks to site or app. Eligible on Feed, Stories, Reels (link sticker), and Audience Network link units.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →