TikTok ad placements
In-feed, TopView, Search, Pangle — preview objective map.
6 campaign types · 6 surfaces · Last reviewed 2026-06-03 · TikTok Ads Help · Preview dataset
Reach
Maximize unique users exposed to video — in-feed and TopView inventory.
Surfaces & mockups →Traffic
Drive clicks to website or app — in-feed and Search ads when enabled.
Surfaces & mockups →Video views
Optimize for 6s or 2s video views — primarily in-feed and FYP-style delivery.
Surfaces & mockups →Website conversions
Pixel or Events API optimized delivery across in-feed and Pangle when expanded.
Surfaces & mockups →App promotion
App install and in-app event campaigns on TikTok inventory and Pangle.
Surfaces & mockups →Lead generation
Instant form and website lead events — in-feed and Instant Page units.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
Comparisons
Related tools
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →