LinkedIn ad placements
Feed, Right rail, Message, Document, and video — B2B objective × surface map.
6 campaign types · 6 surfaces · Last reviewed 2026-06-04 · LinkedIn Marketing Solutions Help · Preview dataset
Brand awareness
Reach and brand lift across Feed and video — optimized for impressions and recall.
Surfaces & mockups →Website visits
Drive traffic to landing pages from Feed, Right rail, and single-image/video units.
Surfaces & mockups →Engagement
Post engagement, follows, and event responses — surfaces skew toward Feed and Document ads.
Surfaces & mockups →Lead generation
Lead Gen Forms and website conversions — native forms on Feed and Message ads.
Surfaces & mockups →Website conversions
Insight Tag optimized delivery for signups and purchases on Feed and video inventory.
Surfaces & mockups →Job applicants
Talent and hiring campaigns — Job slots and sponsored content on Feed.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
Comparisons
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- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →