Placements changelog
Inventory updates, overlap notes, and applied changes to the placement map. Curated entries cover product merges (for example Demand Gen vs Display). Applied scanner proposals appear when an admin approves them.
Meta Advantage+ placement expansion called out in map
Feed, Reels, and Stories remain distinct surfaces; Advantage+ can override manual placement selections in delivery.
The placement map shows inventory categories. Live Ads Manager may collapse delivery into Advantage+ placements. Export placement breakdowns weekly — Reels CPM often diverges from Feed even with identical creative.
Read playbook →Demand Gen vs Display — overlap, not a single merge
Google still lists Display and Demand Gen as separate campaign types. Several surfaces overlap (Gmail Promotions, YouTube inventory). PMax also routes responsive display assets to GDN inventory.
Discovery campaigns rebranded to Demand Gen in 2023. Display Network campaigns remain for image/responsive prospecting across publisher sites and apps. Demand Gen focuses on Discover, Gmail, and YouTube social-style formats. PaidScope keeps both campaign nodes and documents shared surfaces explicitly. Before running DG and Display together, check the Demand Gen vs Video playbook for YouTube overlap and placement reports for duplicate delivery.
Read playbook →AI Overviews sponsored links added to Search surfaces
Search campaigns and Performance Max text variants can serve sponsored links inside AI Overview answer blocks on qualifying queries.
This surface is SERP-verified, not listed on a single static Help inventory page. It appears on commercial and informational queries where Google renders an AI Overview. Eligibility is still expanding — treat as directional and confirm in the SERP audit checklist.
Waze sponsored pin documented as Maps-class surface
Promoted pins in the Waze navigation app are mapped to Performance Max and local-focused campaigns with location assets — UI-sourced, not one Help page.
Operators running local PMax or Smart campaigns with strong location signals may see Waze delivery. Wireframe uses UI evidence type. Report gaps via the missing-surface form on Identify.
Reverse lookup: surface → eligible campaign types
Identify flow ships for Google, Meta, and TikTok — pick a surface, see which campaign types can buy it.
Use /placements/identify when debugging delivery or onboarding teammates. Wireframes show format; eligibility list shows campaign types with mapping notes from the dataset.