Meta — Feed vs Reels vs Stories
How Meta objectives map to Feed, Reels, and Stories — and what to check in breakdowns when CPM diverges across placements.
Placement-level reporting
Meta still collapses much delivery into Advantage+ placements. Export placement breakdowns weekly — Reels CPM and Stories swipe rates often diverge from Feed even when creative is identical.
Creative fit
Feed tolerates 1:1 and 4:5. Reels and Stories require 9:16 with safe zones for UI chrome. Re-use Feed creative on Reels only after Validator checks — thumb-stop and hook rate metrics will tell you if it failed.
Preview map
Use the Meta preview toggle on Placements to see which objectives currently map to each surface in this reference dataset. Expand notes as Meta updates Advantage+ defaults.
Related tools
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Pulse — the paid media news feedAI-summarized headlines from Search Engine Land, Ahrefs, Semrush, PPC Hero, Google, Meta, TikTok, and the publications operators actually read. Updated daily.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →