Google Ads SERP placement audit

Google does not publish one inventory page for every ad module. This checklist uses fixed searches to spot modules in the wild — local pack, Shopping, AI Overviews, Waze, and the rest — then compare against our Placements map.

12 queries · 12 due for audit this week

fitness tracker app

app · due

Check for: Play Store sponsored · App text on Search · YouTube app install

crm software for small business

b2b · due

Check for: Top text · Bottom text · AI Overviews · YouTube in-feed

hubspot pricing

brand · due

Check for: Top text · Knowledge panel sidebar · GBP sidebar row · Competitor text

best hiking trails colorado

discovery · due

Check for: Discover feed card · Demand Gen surfaces · Gmail Promotions

buy office chair online

ecommerce · due

Check for: Shopping carousel · Top text · Performance Max text · Discover card

nike running shoes

ecommerce · due

Check for: Shopping carousel · Shopping right rail · Images tab tiles · AI Overviews sponsored

dentist open now

local · due

Check for: Local pack · GBP sidebar · Maps app feed · Waze pin

emergency plumber near me

local · due

Check for: Local pack · LSA top card · Maps pack · Call-only text

wireless earbuds

shopping · due

Check for: Shopping tab grid · Free listings mix · Carousel on web Search

flights to miami

travel · due

Check for: Google Flights module · Sponsored flight rows · Discover travel cards

hotels in chicago

travel · due

Check for: Hotel results module · Maps hotel pins · Travel pack

how to fix leaky faucet youtube

video · due

Check for: YouTube in-stream · In-feed video · Shorts · Overlay

Weekly workflow

Run each query in a clean browser profile (or incognito) on mobile and desktop.
Note every sponsored module — screenshot optional.
Compare against Google Placements.
Missing something? Use the report form on What is this ad? or below.
Monday strategy meeting: review pending proposals in admin specs.

Missing a surface?

Saw an ad unit in the wild that is not on our map? Describe where it showed up. Reports feed the weekly review queue — same path as automated scan proposals.

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