Ad Placements
Search, PMax, Shopping, YouTube, Gmail, Discover, Maps, Display — full surface map. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Explore Google Ads
Jump to the placement map, platform overview, or ad size specs for Google Ads.
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Other platforms
Meta
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Facebook feed sizesFeed image and video dimensions
- Facebook banner sizesRight column and audience network
- Meta ad specsReels, Stories, and cross-format reference
- Country exclusion listCopy every non-US location when targeting the United States
- Explore vs Feed playbookDiscovery placement breakdown habits
TikTok
App
Universal App Campaigns. Promotes installs and in-app actions across Search, Play, YouTube, Discover, and Display.
See surfaces →CampaignDemand Gen
Visual, social-style ads across Discover, Gmail, YouTube Shorts, In-stream, and In-feed. Successor to Discovery campaigns.
See surfaces →CampaignDisplay
Image and responsive ads served across the Google Display Network — 3M+ sites and apps.
See surfaces →CampaignHotel
Dedicated campaign type for hoteliers and OTAs. Serves price + availability inside the Hotel results module on Google Search, Maps, and Google Travel.
See surfaces →CampaignLocal Services Ads
Pay-per-lead ads for local service businesses. Shows at the very top of qualifying local searches with the Google Guaranteed badge.
See surfaces →CampaignPerformance Max
Single goal-based campaign serving across every Google surface. You bring assets and a conversion goal; Google decides where they show.
See surfaces →CampaignSearch
Keyword-targeted text ads on the Google SERP. Intent-driven, auction priced on Quality Score × bid.
See surfaces →CampaignShopping (Standard)
Product feed–driven ads showing image, price, and merchant. Serves on Search Shopping carousel, Shopping tab, and Images.
See surfaces →CampaignSmart
Simplified, automated campaigns for small businesses. Serves on Search, Maps, YouTube, Gmail, and Display.
See surfaces →CampaignVideo (YouTube)
Video ads served on YouTube and Google video partners. Multiple sub-types: skippable, non-skippable, bumper, in-feed, masthead.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →