PaidScopeThe instrument panel for paid media operators.
Free reference and analysis tools for media buyers, ad ops, and performance teams. No accounts. No paywalls. Just signal.
The tools
Placements
Every Google ad surface — Search, YouTube, Gmail, Discover, Maps, Display — mapped to the campaign types that can serve it, with wireframe mockups.
Specs
Current ad dimensions, file weights, aspect ratios, and platform format requirements — all in one place.
Validator
Drop in a creative and instantly check compliance against publisher and platform technical specs.
Policy Watch
A tracker of advertising policy changes across Meta, Google, TikTok, LinkedIn, and Amazon. Email alerts available — no account required.
Weather Report
Current platform conditions — auction volatility, delivery anomalies, CPM trend lines, and known outages.
Graveyard
Sunsetted ad formats and deprecated placements, with the dates platforms killed them and what replaced them.
Pulse
A daily-refreshed feed of paid media news — AI-summarized headlines and takeaways from the publications operators actually read. Daily digest available — no account required.
Glossary
A precise dictionary of paid media, ad ops, and programmatic terms — written by operators, not vendors.
More on the way
New tools ship as the platforms move.
PaidScope tracks the trade in real time. If something's missing, tell us what to build next.
Live signal
What's moving right now.
Pulled live from Policy Watch, Pulse, and platform spec changelogs.
Policy Watch
View all →Sources timestamped. Signal is directional, not gospel.
Field notes
Latest from the field.
Deep-dives, platform analysis, and operator-grade explainers.
5d ago
Google Ads Placement Strategies: Optimizing Reach and Performance Across Networks
This guide details Google Ads placement options across Search, Display, YouTube, and Discovery, providing an operator-level view on targeting, common pitfalls, and optimization strategies to enhance campaign reach and performance.
Read →5d ago
Meta Advantage+ Shopping Campaigns: Navigating Creative Iteration & Measurement
Meta Advantage+ Shopping Campaigns (ASC) offer powerful automation but demand a precise approach to creative iteration and performance measurement. Operators must move beyond traditional A/B testing, focusing instead on continuous creative refresh cycles fueled by granular reporting and strategic asset group management.
Read →1w ago
Google Ads PMax: Deconstructing Asset Group Performance Beyond the Black Box
This guide provides advanced strategies for identifying high-performing assets, dissecting placement efficacy, and mitigating budget cannibalization within Google Performance Max campaigns.
Read →Policy Watch and Glossary are directional, not gospel.
Policy Watch links to the primary platform changelog or policy page for every entry. We surface and timestamp changes; the source of truth is always the platform.
Glossary definitions are cross-referenced against platform documentation and industry standards. Terms evolve — the page updates as the trade does.