About PaidScope

PaidScope is a free public reference site for people who run paid media for a living — media buyers, ad ops specialists, performance marketers, and the agencies and in-house teams behind them. We build practical tools and curated intelligence so you can check specs, track policy changes, and decode platform jargon without signing up for another SaaS trial.

Who it's for

If your day involves trafficking campaigns, validating creative against platform rules, explaining why a placement disappeared, or keeping stakeholders honest about what "conversion" means on Meta versus Google — PaidScope is for you. The site is not a course, a community forum, or a lead magnet. It is an instrument panel: fast lookups, honest summaries, and links back to official sources when you need to verify.

Operator-built

PaidScope is maintained by practitioners who have run campaigns in-platform, not by a platform vendor or an affiliate content farm. Tool copy, glossary definitions, and policy summaries are written in operator voice — what matters on the trafficking screen, not marketing gloss. When we automate ingestion (Policy Watch, Pulse, glossary refresh), a human reviews structure and tone before it ships to production.

We are independent: not affiliated with, endorsed by, or sponsored by Meta, Google, TikTok, or any other advertising platform. Logos and trademarks on the site belong to their respective owners and are used for reference only.

What you'll find here

• Specs — creative and placement requirements across major platforms, kept current as formats change.
• Validator — pre-flight checks before you upload or traffic.
• Placements — where ads can run and how surfaces map to campaign objectives.
• Policy Watch — policy updates and restrictions that affect live accounts.
• Pulse — compressed summaries of industry news with links to primary sources.
• Glossary — cross-platform definitions when the same acronym means different things on different platforms.
• Blog — longer-form guides and release notes for operators.

Editorial standards

We prioritize accuracy and usefulness over volume. Policy and news items link to primary sources. Glossary entries distinguish platform-specific behavior from generic definitions. We correct errors promptly when operators report them. PaidScope does not publish scraped directory pages or AI-generated filler without editorial review.

Funding and advertising

PaidScope is free to use. We may display advertising through Google AdSense (publisher ID ca-pub-9186052588785078) to help cover hosting and development. Advertising scripts and cookies load only after you accept non-essential cookies in our banner — see our Cookie Policy and Privacy Policy for details.

Contact

Questions, corrections, or tool ideas are welcome. Email hello@paidscope.com for general inquiries, or privacy@paidscope.com for privacy and cookie requests. We aim to respond to substantive reports within a few business days.

For legal terms governing use of the site, see our Terms of Service.