Pulse
The paid media news feed — AI-summarized headlines from Search Engine Land, Ahrefs, Semrush, PPC Hero, Google, Meta, TikTok, and the publications operators actually read. Updated daily.
Why Brand Positioning Is Now an AI Search Variable
The article discusses how AI search engines evaluate brand positioning as a critical variable in visibility, emphasizing that consistent and clear brand representation affects recommendations. It outlines how brands can analyze their AI perception and adjust…
Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
John Mueller from Google addresses concerns about the 'first link priority' idea, suggesting it may be overthought. He recommends using CSS/JS to manage link positioning instead of removing links.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics via @sejournal, @MattGSouthern
TikTok is enhancing its detection systems to target AI-generated spam accounts, particularly in sensitive areas like politics, finance, and health. This initiative aims to reduce misleading content and increase public trust.
OpenAI’s ChatGPT ads could miss $100 billion revenue target: Report
OpenAI's ChatGPT ad revenue is expected to miss its $100 billion target by 2030, with estimates predicting only $5.41 billion in the U.S. chatbot ad market. Despite OpenAI projecting $2.5 billion in revenue this year, the reality is significantly lower…
Google Adds Image Generation To AI Overviews, Revamps Images via @sejournal, @MattGSouthern
Google is integrating AI image generation into its AI Overviews, allowing users to create custom images from text prompts. Additionally, the Google Images homepage is being redesigned to provide a personalized, real-time gallery of images.
Google Image Search drops clean search box and adds gallery of images
Google Image Search has revamped its homepage by replacing the traditional search box with a new gallery of images, presenting a more dynamic browsing experience. This change aims to enhance user engagement through visually appealing content updates.
Google AI Overviews will let you create image
Google has introduced the ability to create images directly within AI Overviews in Google Search using its new Nano Banana AI model. This allows users to generate custom visuals from text prompts.
6 Ways to Automate AEO With Letaido
The article discusses how to automate Answer Engine Optimization (AEO) using Letaido, an AI marketing assistant from Ahrefs. It outlines various strategies for staying competitive by tracking prompts and shares of voice across different AI platforms.
Visual semantics: The missing piece of topical authority
The article discusses the growing importance of visual semantics in SEO, highlighting how page design and layout affect search visibility. It emphasizes that Google is increasingly looking beyond text to understand how information is presented on webpages.
Why standard SEO advice fails for travel websites
The article discusses how traditional SEO strategies fall short for travel websites, highlighting the importance of feed management, entity optimization, and modular content over conventional tactics. It emphasizes that standard advice is ineffective in a…
Where Search Attention Is Going & How To Measure It via @sejournal, @MattGSouthern
The article discusses the shifting landscape of search attention, with many searches no longer leading to clicks on the open web. It emphasizes measuring performance beyond traditional metrics due to a decline in direct clicks.
Open source made MMM cheaper, not easier
Open-source tools have reduced the cost of marketing mix modeling (MMM), but challenges remain in data quality and the need for human expertise to produce reliable results. Despite the accessibility, many marketers struggle to start MMM effectively due to…
Digital video enters a new era of competition
Digital video ad spending is set to reach $81.9 billion in 2026, highlighting the shift towards enhanced targeting and AI-powered operations. The growing importance of social video, with spending projected at $31.9 billion, reflects a change in buyer…
Run this AI audit before your next budgeting cycle
The article discusses the importance of conducting an AI audit to evaluate a marketing team's AI adoption and maturity before budgeting cycles. It provides a framework to assess progress across seven stages, emphasizing the need for actionable insights…
Why marketing conferences are still worth it
The article discusses the benefits of attending marketing conferences, highlighting the importance of networking, intelligence gathering, and brand visibility, despite travel and expense concerns. It emphasizes that personal connections and opportunities for…
Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why via @sejournal, @TaylorDanRW
The proliferation of mass programmatic AI content often fails due to Google’s crawl budget limitations and quality controls. Despite initial success, many AI-driven initiatives face penalties or drop out of the index due to lack of unique value and signals.
10 Creative Ways to Write with AI (Without Losing Your Soul)
The article explores creative methods to leverage AI in content creation, emphasizing a collaborative approach that enhances rather than replaces human input. It highlights techniques like vibewriting, the Living Draft method, and using AI for interviews to…
Audience research: What it is & how to conduct it
The article discusses the importance of audience research in creating effective marketing strategies, emphasizing the need for accurate, multi-faceted data collection. It outlines different dimensions of audience insights and contrasts audience research with…
Keyword cannibalization: How to find, fix, and prevent it
The article discusses keyword cannibalization, a scenario where multiple pages on a site target the same keywords, affecting search visibility. It provides methods for identifying cannibalized keywords and techniques to fix the issue to enhance site…
Google’s Marvin Clarifies AI Search and Qualified Future Conversions via @sejournal, @brookeosmundson
Google's Ginny Marvin clarified that AI Search eligibility remains unchanged and emphasized the importance of using AI-driven targeting solutions. Additionally, she introduced Qualified Future Conversions as a predictive metric for long-term impact on ad…
How to justify GEO investment without perfect attribution
The article emphasizes that perfect attribution isn't necessary to demonstrate the value of geographic (GEO) investment. Instead, marketers should focus on metrics that link GEO efforts to business growth.
ChatGPT Access Tied To 9% Drop In Traditional Search via @sejournal, @MattGSouthern
Access to ChatGPT has been linked to a 9% decrease in traditional search queries, with ChatGPT directing users primarily to reference and academic sites, unlike Google which leads to popular platforms. This shift shows a decline in ad-supported referral…
Google Ads Requires Disclosure For AI-Generated Content via @sejournal, @brookeosmundson
Google Ads has introduced new AI disclosure requirements for advertisements, mandating that advertisers disclose the use of generative AI in creating or editing ads. This includes labels on ads indicating the involvement of AI tools and may require updates to…
Optimize your reach and frequency across campaigns with video campaign groups.
Google Ads now offers video campaign groups for optimized reach and frequency management across multiple video campaigns, improving ROI by coordinating delivery. Advertisers can streamline workflows while accessing unified reporting across campaigns.
6 SEO priorities for AI shopping
The article outlines six SEO priorities essential for optimizing products for AI shopping, emphasizing the need for improved structured data, product feeds, and crawlable content. As AI influences product discovery and evaluations, brands must adapt their SEO…
Stop Targeting Keywords And Start Targeting Intent
The article discusses the shift from targeting keywords to targeting intent in paid media strategies, emphasizing the limitations of traditional keyword targeting and how Google's AI has transformed ad serving. It highlights that modern advertising relies…
Why search ROAS depends on paid social more than you think
The article discusses how search Return on Ad Spend (ROAS) is influenced more by paid social channels than commonly understood. It highlights the importance of recognizing the halo effect of social advertising on search performance.
5 questions to ask AI vendors before you buy anything
The article provides five essential questions to ask AI vendors to ensure their tools effectively address real business problems, have relevant expertise, can provide case studies, clarify data ownership, and outline implementation requirements.
Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh
The article discusses the decline of evergreen content strategies in favor of individual expertise and authentic engagement in content creation. It emphasizes that the rise of AI has changed how content is valued, making personal authority more crucial than…
How to close the identity gap between your brand, search, AI, and buyers
The article discusses the identity gap between a brand's perceived image and its actual presence in search and AI, urging marketers to address misalignments to improve visibility. It emphasizes that the gap is fundamentally an alignment problem rather than…
Transactional, triggered, and promotional emails: What’s the difference?
The article explains the distinctions between transactional, triggered, and promotional emails, highlighting their different purposes, rules, and impacts on revenue and compliance. It emphasizes that understanding these categories can optimize email marketing…
Why CIPA is changing the conversation around digital tracking
The California Invasion of Privacy Act (CIPA) is reshaping discussions around digital tracking as legal teams emphasize compliance and marketers adapt their practices. The resurgence of CIPA has led many companies to reconsider their data collection methods…
Google’s AI Search Guidelines: What You Really Need to Know
Google's AI Search Guidelines emphasize fast, accessible websites, genuine expertise, and local reputation signals for improved search visibility.
Is Open Semantic Interchange your data silo cure?
The article discusses how Open Semantic Interchange (OSI) can help eliminate data silos in marketing operations by standardizing metadata across platforms. It details essential steps for implementation, focusing on auditing current data structures, mapping…
Why agentic commerce will matter more than ChatGPT ads
The article discusses the significance of agentic commerce in the context of advertising, emphasizing that product data is becoming more critical than reliance on platforms like ChatGPT ads. It highlights the evolving landscape shaped by AI-powered buying…
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe
Only 28% of Americans trust AI search, compared to higher trust rates for search engines. This presents an SEO opportunity as consumers prefer traditional search methods over AI assistants for information tasks.
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic
The article discusses vulnerabilities associated with WebMCP tools that can be exploited to hijack AI agents by using user-generated content as payloads for malicious instructions. Chrome's security guidance highlights the importance of safely exposing these…
AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise via @sejournal, @MattGSouthern
New research indicates that AI visibility rankings are unstable and often reflect statistical noise rather than fixed metrics. A paper from IQRush explains the need for a sufficient number of samples to obtain reliable rankings.
Google Says Canonical Re-Evaluation Can Take Up to Two Weeks via @sejournal, @MattGSouthern
Google's updated guidance indicates that after fixing content issues, a page may remain in a duplicate cluster for up to two weeks before re-evaluation. The timeframe is influenced by the distinctiveness of the content changes made.
WordPress 7.0.1 Maintenance Release Contains 31 Bug Fixes via @sejournal, @martinibuster
WordPress released a maintenance update, version 7.0.1, containing 31 bug fixes including improvements for PHP compatibility and a security-related function. No new features or significant changes were introduced.
Google Business Profiles Showing Empty Review Dashboards via @sejournal, @MattGSouthern
Some Google Business Profile dashboards are displaying a message of 'You have no reviews yet,' despite the public listing showing a full review count. Google has not confirmed the cause of this discrepancy, leading to confusion among business owners.
How to win SEO budget conversations with your CFO
The article discusses how to effectively communicate the value of SEO budgets to CFOs by focusing on business risks, customer acquisition costs, and overall pipeline improvements rather than traffic metrics. It emphasizes the need to justify SEO investments…
Google Search Console adds social and video reports
Google Search Console has introduced platform properties that provide performance reports for social and video content from platforms like Instagram, TikTok, X, and YouTube. Marketers can access first-party data on clicks, impressions, and user engagement…
Why frontloading your ad spend usually backfires
The article discusses the pitfalls of frontloading ad spend, emphasizing that launching with a large budget can lead to inefficient spend and poor performance validation. A phased approach is recommended to build momentum effectively.
Google Adds Social Reporting; Mueller Warns Against Markdown – SEO Pulse via @sejournal, @MattGSouthern
Google has introduced new Search Console reports for social and video posts on platforms like Instagram, TikTok, X, and YouTube. Additionally, updates to Google’s merchant listing structured data have been made, and John Mueller warns against creating…
OpenAI sets Aug. 9 end date for ChatGPT Atlas
OpenAI will discontinue ChatGPT Atlas on August 9, transitioning its AI browsing and task automation features to a new desktop app. The move comes less than a year after Atlas's launch.
The secret to scaling vibe coding isn’t better prompts
The article discusses the importance of maintaining a prompt log for vibe coding, which helps in documenting AI-generated code to improve governance and sustainability in software development. It outlines core fields to include in a prompt log for effective…
Google’s Universal Commerce Protocol: The SEO implications
Google's Universal Commerce Protocol shifts the traditional e-commerce model by allowing AI to discover and buy products for users. This evolution impacts SEO strategies, urging marketers to optimize product data and structured data effectively.
AI adoption hits 90% as CX deployment paths diverge
Ninety percent of CX organizations are adopting AI, but they differ in deployment strategies, governance, and customer trust. Trust and security are top concerns, and many prioritize operational improvements before enhancing customer-facing deployments.
If your martech stack could talk, what would it say?
The article discusses the importance of managing a martech stack beyond mere tool ownership, highlighting issues such as overlapping functionalities, integration failures, and the need for a dedicated manager to ensure effectiveness and connectivity to…
Who trains tomorrow’s marketers if AI does the work?
The article discusses the impact of AI on entry-level marketing roles and questions how future marketing leaders will develop essential judgment skills if AI executes traditional tasks. It emphasizes the apprenticeship model of learning through experience and…
Google clarifies canonicalization fixes can take up to two weeks to resolve
Google has updated its canonicalization documentation to indicate that fixes may take up to two weeks to be reflected in search results. The clarification aims to provide more technical details regarding how Google handles duplicate content after issues are…
Gemini Intelligence signals a new era for search and commerce
Google's Gemini Intelligence introduces a new AI layer that enhances web interactions across devices and signals a shift towards AI-driven commerce. The technology aims to improve how users engage with search and e-commerce.
Free AI Citations Won’t Last. I’ve Watched Google Fence Off A Wide Open Field Before via @sejournal, @gregjarboe
The article discusses the potential loss of free AI citations for brands as Google's updates change the landscape of earned visibility. It emphasizes the urgency for brands to establish themselves quickly to secure citations before the opportunity closes.
Link building for legitimacy: Building brand credibility in a competitive search environment by Resolve
The article discusses the importance of link building for enhancing brand credibility in a competitive search environment. It emphasizes earning authoritative backlinks and media coverage over merely focusing on link volume.
What Running Meta Ads in New York Taught Me About Competitive Local Markets
The article discusses key lessons learned from running Meta ads in New York's competitive market, emphasizing the need to adapt strategies to local consumer behaviors. It highlights the importance of trust, lead quality over quantity, and the necessity of…
The Agentic Web Is Splitting Into Two Bets: Identity And Capability via @sejournal, @slobodanmanic
The article discusses the emerging split in the agentic web between identity (represented by llms.txt) and capability (represented by WebMCP), highlighting how most websites are unintentionally favoring the identity aspect despite lack of evidence for its…
ChatGPT Ads new overview tab, suggested ad drafts, new ad formats and more
ChatGPT Ads introduces several updates including a new overview tab, suggested ad drafts, and custom audiences. These features aim to enhance the ad management experience and are now also available in Japan and South Korea.
Ask YouTube AI search experience expands to U.S. desktop users
YouTube has expanded its Ask YouTube AI search feature to signed-in desktop users in the U.S., allowing for natural-language inquiries and providing AI-generated video responses. This enhancement moves the feature beyond the Premium testing phase, now…
Expanding AI transparency in ads
Google is enhancing transparency in ads by introducing a 'How this ad was made' panel, allowing users to see when AI was used to create or modify an advertisement. Advertisers are required to label AI-generated content to ensure clarity.
Google expands AI ad disclosures across Search, YouTube, Discover
Google is introducing AI ad disclosures across its platforms, including Search, YouTube, and Discover, indicating whether ad creative was created or modified with AI. This feature will be available globally and can be accessed in My Ad Center.
Winning the AI decision layer: From AI discovery to agentic commerce
The article discusses the significance of AI engines in influencing brand selection, highlighting six steps for brands to become favored by AI. It emphasizes that mastering the AI decision layer is crucial for brands to thrive in agentic commerce.
7 ways AI can turn Google Search Console data into action
The article discusses how AI can be leveraged to analyze data from Google Search Console, helping marketers identify trends, prioritize SEO opportunities, and improve content strategies. It outlines seven actionable methods for transforming raw data into…
The Web Is Eating Itself And Your Metrics Look Fine via @sejournal, @DuaneForrester
The rise of AI-generated content is influencing search engine rankings, with retrieval systems favoring machine-written text over human-generated content. This change points to a future where AI agents may dominate search queries.
You’re using AI to scale the wrong part of GTM
The article discusses the misuse of AI in go-to-market strategies, emphasizing that marketers focus too much on increasing volume rather than fostering meaningful relationships with buyers. It highlights the importance of personalization and genuine…
Why your CAC keeps rising while deals don’t improve
The article discusses the rising Customer Acquisition Cost (CAC) in the B2B sector, highlighting a disconnect between increased spending on customer acquisition and stagnant deal metrics. It emphasizes the importance of differentiating between awareness,…
Google’s New Merchant Listing Structured Data Improves SEO via @sejournal, @martinibuster
Google has introduced new structured data properties for merchant listings, enhancing SEO by allowing more precise product classification and sales duration indications. The key additions include a new Category property and properties for sale duration.
5 Post-Click Leaks Draining Your PPC Budget
The article outlines five key post-click issues that can lead to wasted PPC budget, focusing on factors like page speed, redirection errors, incorrect attribution, spam leads, and tracking inefficiencies. These issues are often overlooked yet can…
5 Post-Click Leaks Draining Your PPC Budget
The article outlines five hidden factors that can lead to loss of PPC budget post-click, including slow page load times, redirect issues, incorrect attribution, spam leads, and tracking problems. These issues can skew data and lead to missed opportunities in…
How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC via @sejournal, @navahf
The article discusses strategies for optimizing PPC accounts despite reduced search term visibility, highlighting behavioral analytics and zero-click actions. It provides insights on understanding user quality and leveraging analytics tools to improve…
Retrieval Augmented Generation (RAG) Explained: How AI Decides Which Pages to Search & Cite
The article explains Retrieval Augmented Generation (RAG), a method used by AI tools to enhance responses by retrieving relevant information from external sources. RAG essentially combines the AI's internal knowledge with fresh data, helping to mitigate…
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service via @sejournal, @MattGSouthern
YouTube has surpassed Spotify to become the most used podcast service in the UK, according to Edison Research data. YouTube now holds a 29% share among weekly podcast listeners, while Spotify is at 28%.
Google Says Search Hit All-Time Usage High During World Cup via @sejournal, @MattGSouthern
Google reported an all-time high in Search usage during the World Cup, particularly after Argentina's victory over Egypt. However, no specific figures were shared, raising questions about the data's validity.
Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events via @sejournal, @brookeosmundson
Google Ads has expanded its Search campaigns for Travel beta to include Things to Do and Events, allowing eligible advertisers to promote attractions and ticket sales. This update is part of Google's broader push towards AI-driven campaign management.
AI Search Is Exposing SEO’s Risk Of Losing Ownership Of GEO Outcomes via @sejournal, @martinibuster
The article discusses how AI Search is shifting the SEO landscape, suggesting that brand marketing is becoming more critical than traditional SEO methods. Expert Tom Critchlow warns that search marketers may risk losing their influence over GEO outcomes to…
Google Clarifies Smart Bidding Update After Advertiser Concerns via @sejournal, @brookeosmundson
Google has clarified its August 17 update to Smart Bidding, stating that it will optimize campaigns to adhere more closely to Target CPA and Target ROAS settings, which may lead to reduced overperformance in budget-limited campaigns. The update aims to create…
The 7 best AI visibility tools to win AI search in 2026
The article discusses the top seven AI visibility tools that help brands monitor and enhance their presence in AI-generated search results, comparing their features and suitability for different team sizes. Each tool is evaluated based on its strengths and…
How SEO Teams Stopped Guessing Which AI Search Strategies Paid Off via @sejournal, @lorenbaker
SEO teams are struggling to measure the effectiveness of AI search strategies due to the limitations of traditional A/B testing. They need to adopt new testing methodologies that include tracking specific prompts, creating control groups, and leveraging…
OpenAI GPT-Live Brings Search Into ChatGPT Voice via @sejournal, @MattGSouthern
OpenAI has launched GPT-Live, enhancing ChatGPT Voice with real-time web search capabilities and visual responses. The model allows for a more interactive conversation experience and can leverage the latest GPT-5.5 for complex queries.
ChatGPT citations change when hidden search pipelines switch
New analyses reveal that ChatGPT's cited sources can change based on its hidden search retrieval pipelines, complicating citation tracking. This adds a layer of difficulty in understanding how AI selects its sources.
Cross-Channel Marketing: Benefits, Strategies, & Measurement Tools
The article discusses cross-channel marketing as a coordinated strategy to engage customers across multiple connected channels, highlighting its benefits, essential components, and measurement tools. It differentiates between cross-channel, multichannel, and…
Why you should opt out of Google Search Partners
The article discusses Google Search Partners, a setting in Google Ads that can lead to low-quality traffic. It argues that many advertisers may be wasting their budget on these placements, which generally do not yield value.
Why most original data never gets cited
The article discusses the underutilization of original data in citations, highlighting that primary research earns significantly more citations and exploring factors that impact its visibility. It emphasizes the importance of publishing proprietary data to…
5 questions to ask AI vendors before buying a tool
The article outlines five critical questions to ask AI vendors to differentiate genuine solutions from marketing hype. It emphasizes evaluating business value, data policies, customer proof, and implementation before making a purchase.
How to make your SEO strategy more commercially aware
The article emphasizes the need for SEO strategies to align more closely with commercial objectives, prioritizing metrics like revenue and ROI. It highlights advancements in SEO techniques but points out the gap in connecting these efforts to business…
The CMS is becoming the AI operating system for brands
The article discusses the evolution of content management systems (CMS) into AI operating systems that manage how brands are discovered and interacted with through AI. It emphasizes the importance of structured content and governance in order to enhance…
Getting started with Hermes Agent Desktop
The article provides a guide to installing and using Hermes Agent Desktop, an AI-powered tool that helps marketers gain insights and manage workflows. It covers connecting to model providers, creating reusable skills, and running marketing tasks efficiently.
Why AI search makes trust your most important visibility signal
The article discusses the importance of trust as a visibility signal in AI-driven search marketing, highlighting how AI systems evaluate brands based on authority, reputation, and technical SEO. It emphasizes that brands must optimize for visibility across a…
How AI tools shape the B2B buying process: A survey of 600+ US business professionals
A survey of over 600 B2B professionals reveals that 84% use AI daily to research vendors, significantly shaping their buying decisions and vendor shortlists. AI tools like ChatGPT and Google Gemini dominate usage, impacting the entire purchasing process from…
The future of performance marketing isn’t more vendors. It’s making your stack work harder. by Rokt mParticle
The article discusses the necessity for performance marketers to optimize their existing data foundations rather than continually adding new vendors or technologies. It emphasizes leveraging AI and a solid data foundation to drive marketing performance and…
AI Search: Is Your Content Strategy Accidentally Recommending Your Competitors?
The article discusses how self-promotional listicles can inadvertently promote competitors in AI search results, highlighting the importance of independent brand mentions to drive recommendations. It explains the distinction between citations and…
SEO Study: 5 Lessons From Running AI Agents Across Every Search via @sejournal, @lorenbaker
The article shares insights from a webinar discussing the impact of AI on SEO, emphasizing the importance of diversifying citation sources and treating published pages as experiments for ongoing optimization. Key lessons include the volatility of AI citations…
Local Marketing Is Too Complex: What the Data Says & What To Do
The article discusses the complexities of local marketing, highlighting the challenges faced by multi-location brands in managing listings and measuring ROI effectively due to disjointed AI tools. It emphasizes the importance of appointing a Chief Marketing…
Muse Image Brings Next-Generation AI to Image Generation for Businesses
Meta is launching Muse Image, a new AI image generation model aimed at enhancing creative capabilities for advertisers using Advantage+ creative. Early tests show improved photorealism and brand integrity, enabling better ad variations and immersive shopping…
Hydration and SEO: How it works and why it matters
The article discusses how hydration in web development, specifically with frameworks like Next.js or Nuxt, impacts SEO and search visibility. It explains the role of hydration in making pages interactive and its relevance to search engine optimization.
HubSpot reverses course after customers reject data sharing
HubSpot faced a backlash from customers over its new data-sharing terms, which allowed customer data to be used for enriching competitor databases. The company quickly reversed its decision, highlighting the importance of customer trust and the need for a…
Google Search Console Adds Reports For Social Posts via @sejournal, @MattGSouthern
Google Search Console is introducing platform properties to track the performance of social media posts on platforms like Instagram, TikTok, X, and YouTube, even for users without their own websites. This feature offers insights into traffic metrics and user…
Used or cited: The two ways brands appear in AI search
The article discusses how brands can be represented in AI search either through usage or citation, emphasizing the importance of adapting SEO strategies in response to changing search dynamics. It highlights the diminishing returns of traditional rankings due…
Google merchant listings support sale duration and product category
Google has updated its merchant listing structured data to include support for sale duration and product category. These changes aim to enhance alignment with Google Merchant Center capabilities.
HubSpot’s May 2026 updates: Breeze gets serious, automation gets smarter, and your data gets cleaner
HubSpot's May 2026 updates emphasize enhanced AI capabilities within their platform, offering features like customizable dashboards and improved campaign data access through Breeze. These updates aim to improve reporting, automation, and overall user…
Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales
The article discusses the integration of AI in performance marketing and emphasizes the need for a structured experimentation framework that evolves with easier testing methods. It highlights the importance of discerning valuable insights from results despite…
How Cardmarket wins search by knowing its community better than anyone
Cardmarket has enhanced its SEO strategy by focusing on community understanding, trust-building, and tailored content for trading card games, resulting in significant traffic growth. The platform shifted from generic strategies to community-driven content and…
How to get the most from Microsoft Advertising campaigns
The article discusses strategies to enhance Microsoft Advertising campaigns by focusing on AI signals, tailored measurement, and creative campaign structures. It emphasizes the importance of adapting strategies specifically to Microsoft Advertising rather…
Google Search Console gains reporting on social and video platforms
Google Search Console now includes reporting features for social and video platforms, allowing users to track their content performance on platforms like Instagram, TikTok, X, and YouTube within Google Search.
3 AI agents to improve marketing workflows
The article discusses the implementation of three AI agents to enhance marketing workflows by improving data analysis, competitive intelligence, and campaign materials. It emphasizes the importance of a shared source of truth and human oversight to maximize…
How to Future-Proof Your Content Against Google Zero
The article discusses how to adapt content strategies to remain valuable despite decreased website traffic caused by AI and Google Zero. It emphasizes the importance of creating content that can be reused across various channels and not solely optimized for…
How AI discovery is changing everything marketers measure
The article discusses how AI-assisted discovery is transforming marketing metrics by reducing the significance of traffic-based metrics. It emphasizes the need for marketers to adapt by focusing on brand visibility and engagement in the AI discovery layer.
How to Improve Your Google Ads Lead Quality: 11 Expert Tips
The article provides 11 expert tips for improving lead quality in Google Ads, emphasizing the importance of offline conversion tracking, careful management of search partners, and creative targeting. It discusses methods like negative keywords and audience…
OpenAI can generate ChatGPT Ads for you
OpenAI has launched a new feature that allows users to generate ads using ChatGPT. Advertisers can create, review, and approve ads directly on the ChatGPT Ad platform.
ChatGPT commands 92% of AI referral traffic. Here’s what 6.77 million sessions reveal.
ChatGPT now accounts for 92% of AI referral traffic, according to a recent study analyzing 6.77 million sessions. The data reveals that AI referrals are influenced by internal search dynamics and the integration of different AI platforms.
SMX Now: Build better site architecture for SEO, AI, and users
The article emphasizes the importance of advanced site architecture for improving SEO, user experience, and AI accessibility. It introduces a five-phase framework for organizing content effectively.
Google research reveals pattern-level AI video spam detection
Google's research introduces the Scalable Cluster Termination System (S-CTS), which detects AI-generated video spam by targeting clusters of accounts instead of individual pieces of content. The system shows effective results with a low overturn rate and…
6 SEO priorities to rethink for AI search
The article discusses the need to rethink SEO priorities in light of AI search, highlighting three areas to focus on more and three to focus on less. Adjustments in SEO strategies are necessary for better visibility in AI-driven search results.
How to measure prompt-level visibility in AI search
You can't measure every AI recommendation, but you can build a reliable picture of your brand's presence.
Step-by-Step Guide to ChatGPT Ads
OpenAI's new advertising platform allows brands to place ads directly below ChatGPT responses. The platform offers a straightforward Ads Manager for campaign creation, focusing on objectives, locations, and bidding strategies.
Build An OKF Brain Like Mine! via @sejournal, @marie haynes
Marie Haynes discusses building a personal Open Knowledge Format (OKF) brain that enhances how AI agents interact with information. The structure allows for automated updates, content connections, and improved efficiency in processing SEO knowledge.
Turning marketing complexity into a competitive advantage
The article discusses how the increasing complexity in the marketing landscape can be leveraged as a competitive advantage by integrating tools, enhancing data governance, and utilizing AI. It emphasizes the importance of building connected marketing…
The hidden forces behind B2B buying decisions
The article discusses the complexities of B2B buying decisions, highlighting the influence of factors like personality, corporate culture, and unseen stakeholders, which often overshadow the product itself. It stresses the need for sales and marketing…
How to build a Hermes Agent-style workflow
The article discusses how to build an efficient Hermes Agent-style workflow to optimize AI tool utilization, reduce token costs, and enhance data management. It emphasizes transforming the workflow from a prompt-centric to a context-centric model that retains…
The hidden cost of your fragmented martech stack
The article discusses the inefficiencies and hidden costs associated with using a fragmented martech stack, emphasizing the importance of considering total ownership costs, data latency, and optimization risks when choosing technology solutions. It advocates…
AI Content Didn’t Stop Working, Your Metrics Did via @sejournal, @MattGSouthern
The article discusses how content teams are misinterpreting declining traffic metrics due to the rise of AI-generated search results, leading them to wrongly conclude that AI content is failing. The disconnect between traffic and content value signifies that…
Google Answers Question About LLMs-Author.txt For SEO via @sejournal, @martinibuster
Google's John Mueller addressed the concept of llms-author.txt and Content-Signal headers, clarifying that they are not official standards used by Google or other crawlers. The Reddit user's technical SEO approach may not effectively solve their visibility…
Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)
The article explores the effectiveness of self-promotional content in gaining AI recognition and mentions. It highlights that while such content can increase visibility for new brands, established brands may not benefit as much from this strategy.
Google’s Open Knowledge Format Could Work For Websites, Too via @sejournal, @slobodanmanic
Google has introduced the Open Knowledge Format (OKF), which allows organizations to create a structured representation of internal knowledge. This format could also enhance public websites by providing a knowledge graph that conveys relationships between…
Safari’s New MCP Server Enables AI Debugging For SEO And CWV via @sejournal, @martinibuster
Safari has introduced a new Model Context Protocol (MCP) server, enabling AI agents to debug websites for SEO and Core Web Vitals by analyzing network requests and the DOM. This integration is crucial given Safari's significant market share.
Google Put AI Visibility Inside The SEO Tool On Purpose via @sejournal, @slobodanmanic
Google has integrated AI visibility reporting into Search Console, indicating that AI performance is now considered part of search visibility. This change highlights that there is no separate discipline for generative engine optimization (GEO).
Fake DMCA Complaints Keep Erasing Real Pages From Google – What To Watch For via @sejournal, @MattGSouthern
Fake DMCA complaints can result in legitimate pages being removed from Google search results before disputes are resolved. The process can impact site visibility, shifting the burden of proof to the site owner.
Lighthouse Fails Your Llms.txt Without Markdown Links via @sejournal, @slobodanmanic
Lighthouse's new Agentic Browsing audit requires links in llms.txt files to be formatted as markdown, causing failures for plain text links. This mismatch highlights the need for clarity in audit requirements and file formatting.
Google is investigating reports of reviews going missing and pausing reviews on local listings
Google is looking into reports of missing reviews and has paused the review submission feature on Google Business Profiles following numerous business complaints. This move highlights potential bugs affecting local listings.
Google indexing report in Google Search Console fixed
Google has updated the page indexing report in Google Search Console after a three-week delay, now reflecting data from June 29, 2026. This update allows marketers to access more recent indexing information.
Where Clicks Go, What Agents Skip, Who’s Leaving Bing – SEO Pulse via @sejournal, @MattGSouthern
The article discusses the impact of Google's AI Overviews on organic clicks and highlights issues with Largest Contentful Paint (LCP) fixes. It shares insights from recent studies and comments from SEO experts regarding click quality and conversion rates.
100 Most Expensive Keywords for Google Ads (July 2026)
The article analyzes the most expensive keywords for Google Ads as of May 2026, highlighting trends in high-value industries like legal services, ecommerce, and education. It provides a detailed list of keywords along with their cost per click and search…
AI Search Is Nothing Without SEO & It Knows It via @sejournal, @TaylorDanRW
The article emphasizes that SEO remains crucial even in the age of AI, as it forms the foundation for optimizing AI search engines. It argues that without a strong SEO framework, AI search may struggle to access and properly utilize high-quality data.
Top Google Searches (July 2026)
As of May 2026, 'chatgpt' is the most searched term on Google, followed by popular platforms like 'youtube' and 'amazon'. The article lists the top 100 most popular searches and their corresponding search volumes in the U.S. and globally.
Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target via @sejournal, @MattGSouthern
Google's John Mueller highlights why certain LCP fixes may fail, revealing that the browser often measures the wrong element due to customizable layouts. Nuvemshop's case study shows significant improvement in their Core Web Vitals by adjusting element…
Google Ends Cache-Served AMP Pages In Search via @sejournal, @MattGSouthern
Google has changed how AMP pages are served in search results, now directing users to the domain's own AMP host pages instead of using the AMP Cache. This adjustment does not impact the ranking of AMP content, which continues to be treated like any other web…
Why AI deliverables should be judged by outcomes, not effort
The article discusses how AI deliverables should be evaluated based on the outcomes they achieve rather than the time and effort invested in creating them. It emphasizes the importance of results in a client-agency relationship, suggesting that efficiency can…
Cloudflare’s AI Crawler Rules Can Block Googlebot via @sejournal, @MattGSouthern
Cloudflare has introduced new AI crawler management rules that allow customers to sort crawlers based on their behavior. Starting September 15, sites that block AI training will also block combined crawlers, including Googlebot.
AI Overviews are expanding across commercial intent search [Study]
AI Overviews are increasingly appearing in commercial intent search results, with a 71% growth noted in their presence alongside Google Ads. In contrast, transactional searches saw a slight decline in AI Overview appearances.
Why proprietary data is your most defensible AI citation asset
The article emphasizes the importance of proprietary data as a unique asset for AI citation, suggesting that original data enhances visibility in search. It highlights the need for structured data to ensure AI can extract and cite it effectively.
A Google Ads targeting tactic that cut invalid clicks by 50%
A new targeting tactic in Google Ads effectively reduced invalid clicks by 50%, enhancing campaign profitability. This approach addresses the prevalent issue of ad fraud, particularly in competitive industries.
The Complete Guide to the Google Display Network
The article discusses the Google Display Network (GDN) as a significant platform for advertisers, detailing its operation, benefits, and various ad formats. It emphasizes best practices for running successful ad campaigns on the GDN.
Your Younger Audience Is Declining Faster Than It Looks
The younger audience share among UK publishers appears stable but is declining in real terms, indicating a significant drop in engagement from under-35s. This trend is mirrored across all publisher segments, revealing that younger audiences are a shrinking…
What 1 million keywords reveal about AI’s impact on search
A study of 1 million keywords reveals that while 29% of high-volume search demand is declining, significant growth is observed in other sectors as AI influences discovery patterns. This indicates a shift in demand rather than an overall decrease, reshaping…
How competitors target your branded traffic with Google Ads
The article discusses how competitors strategically use Google Ads to target branded traffic by employing tactics such as dynamic keyword insertion and ad copy positioning. It also offers insights on how to identify and counteract these tactics.
FREE! The email subject line rules that don’t hold up!
A recent study analyzing 4.6 billion emails suggests that traditional email subject line strategies, such as using power words and avoiding ALL CAPS, may actually decrease open rates. The research emphasizes the importance of testing assumptions behind…
Microsoft Just Proved A Point About Search Today via @sejournal, @DuaneForrester
Microsoft has differentiated between traditional search performance and AI performance within Bing Webmaster Tools, highlighting that ranking for humans and providing AI citations are distinct tasks. The new structure offers insights into how pages perform…
Stop adopting AI and start solving problems
The article argues that adopting AI without a clear strategy can lead to inefficiencies, data security risks, and decreased consumer trust. It emphasizes the necessity of proper training, governance, and clear processes before implementing AI tools in…
AI visibility depends on who writes about your brand
The article discusses the growing importance of earned media for AI visibility, highlighting that AI systems prioritize citations from independent editorial content over brand-owned content. As AI-generated responses become a primary source of information,…
Want to present at SMX Next? Now’s the time to submit a pitch!
The article urges marketers to submit their pitches for presentations at the upcoming SMX Next event, scheduled for November 18, 2026. It highlights the evolving landscape of search marketing and the importance of mastering new tactics in SEO, PPC, and AI.
Google’s AI Is Only as Good as the Data You Give It
The effectiveness of Google's AI in advertising heavily relies on the quality and completeness of the data fed into it. Issues such as third-party cookie restrictions and blocked tracking can create significant gaps in conversion data, hindering campaign…
Why Google’s DMCA Crisis Is Bad And Will Only Get Worse. via @sejournal, @martinibuster
The article discusses the increasing issue of malicious DMCA claims being weaponized against online publishers, leading to the removal of legitimate content from Google. It explains the limitations of Google's role in handling these claims due to legal…
Google Data Shows AI Search Users Moved Past Keywords, Your Content Hasn’t via @sejournal, @gregjarboe
Google's AI Mode is shifting search behavior away from traditional keyword usage, with average queries three times longer and a rise in multimodal interactions. This indicates a need for content strategies to adapt to more natural, conversational queries…
Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO via @sejournal, @HelenPollitt1
The article discusses the implications of AI crawlers visiting websites, weighing the benefits of their presence against potential risks. It categorizes different types of AI bots and provides strategies for measuring their value before deciding whether to…
Google AI Overviews Study Finds Lost Clicks Weren’t Lower Quality via @sejournal, @MattGSouthern
A study on Google's AI Overviews reveals that the clicks lost when these summaries are shown were not of lower quality, with no significant differences in bounce rates or time spent on sites. This counteracts Google's claim that lost traffic consisted of…
OpenAI Hiring Points To Image & Video Ads Coming To ChatGPT via @sejournal, @MattGSouthern
OpenAI is hiring engineers to build new ad formats, including image, video, and conversational ads for ChatGPT, aiming to enhance its monetization strategy. This expansion may increase the visibility of paid ads within the platform, potentially impacting…
ChatGPT Thinking mode changes which brands get cited
ChatGPT's 'Thinking mode' significantly alters brand visibility by citing different domains compared to its 'minimal reasoning' mode. An analysis indicates a 25.6% overlap in sources between the two modes, demonstrating a marked shift in cited brands.
Google adds Channel Diagnostics to Performance Max
Google has introduced a Channel Diagnostics feature for Performance Max, allowing advertisers to identify missing or disapproved assets that may hinder campaign performance across its channels. This tool provides insights into asset issues and optimizes…
Google Search now sends searchers directly to publisher-hosted AMP pages
Google Search now directs users to publisher-hosted AMP pages, moving away from cached versions displayed in an AMP viewer. This change aims to enhance user experience while keeping search rankings stable.
AI, Affiliates, and the New Way People Shop
AI and affiliate commerce are reshaping product discovery and engagement, with a significant rise in creator-led content and tools enabling smarter marketing strategies. Shopee's success showcases the effectiveness of these trends, particularly with Meta's…
What is SEO? A complete guide to search engine optimization
The article provides a comprehensive overview of SEO, explaining its importance for organic visibility in an evolving search landscape influenced by AI. It details how SEO differs from paid search and outlines the key types of SEO practices.
How to Use Reddit for SEO (The Right Way)
The article discusses using Reddit for SEO by engaging with the community through genuine contributions and establishing a brand presence. It emphasizes the importance of audience insights gained from Reddit discussions for enhancing content strategies.
In memoriam: A tribute to Bruce Clay
The article is a tribute to Bruce Clay, highlighting his impact on the search marketing industry and his final conversations about AI and content ranking strategies. It reflects on his contributions and the evolution of SEO practices.
Google tests AI-generated summaries in Search ads
Google is testing AI-generated summaries that appear beneath sponsored search ads, which may alter user interaction and ad presentation. Advertisers are noticing these new AI summaries in search results.
HubSpot’s Warmly deal points to the next generation of CRM
HubSpot's acquisition of Warmly highlights the evolution of CRM systems into AI-driven platforms that identify buying intent and streamline engagement with potential customers. This move aims to enhance demand generation efficiency by reducing the time…
Habitual Publisher Traffic Is Collapsing
Habitual publisher traffic is declining sharply, with a significant drop in direct and branded traffic driven by changing audience habits and AI-driven content consumption. Publishers must adapt to retain young audiences and build stronger connections.
U.S. state data privacy laws: What you need to know
The article discusses various U.S. state data privacy laws that enforce consumer rights regarding personal information, highlighting the distinctive requirements and scopes of different states. It notes the ongoing challenges marketers face due to the lack of…
Practical advice for scaling start-up marketing
The article discusses insights for scaling start-up marketing, emphasizing clarity in messaging, earning founder trust, and adapting to the current business stage. It features Abby Strong from Cribl sharing her experiences.
What Meta’s broad targeting teaches us about optimization signals
Meta's broad targeting reveals that the optimization signal is more critical than the audience itself, as the algorithm excels at identifying potential customers. Performance marketers need to optimize for the right conversion events to achieve desired…
Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft via @sejournal, @MattGSouthern
Fabrice Canel, a key figure in Bing's search operations and champion of IndexNow, has announced his retirement from Microsoft after nearly 30 years. His departure leaves a notable gap in Bing's communications with the SEO community.
The rip-and-replace pitch is out of step with today’s buyers
The article discusses the outdated 'rip-and-replace' sales approach in marketing technology, highlighting how buyers prefer to enhance their existing systems rather than undergo costly overhauls. It emphasizes the importance of focusing on outcomes and…
88% Of Companies Use AI As A Tool, Only 12% Built A System via @sejournal, @gregjarboe
A recent report reveals that 88% of companies use AI primarily as a tool rather than a system, highlighting a significant gap in AI maturity among organizations. Only 12% have integrated AI into their workflows, reshaping how work is accomplished.
How to create a marketing strategy in 7 steps
The article outlines a seven-step process for creating a modern marketing strategy that adapts to how consumers now engage with brands through AI tools and earned media channels. It emphasizes the importance of leveraging both digital and traditional channels…
Competitor ad spend: How to analyze your rivals’ budgets
Understanding competitor ad spend can provide insights for your own advertising strategy. It involves analyzing spend duration, trends, and channels to gauge effectiveness and identify opportunities.
How to build a PPC strategy that gets results
The article outlines a structured approach for building an effective PPC strategy focusing on eight key decisions that impact campaign success. By making informed choices about targeting, goals, platforms, and budget, marketers can enhance PPC results…
AI Agents Struggle To Read B2B Pricing, Report Finds via @sejournal, @MattGSouthern
A recent report by Siteline reveals that AI agents struggle to access and read B2B pricing due to issues like JavaScript loading and hidden pricing. This often leads agents to rely on outdated third-party sources for pricing information.
ChatGPT Users Are Now Mostly Non-English via @sejournal, @MattGSouthern
OpenAI's data reveals that over half of ChatGPT's active users now communicate in non-English languages, with significant growth in Africa and Asia. The trend reflects a shift in the user base toward a more diverse demographic, particularly in lower-HDI…
Google Puts Recipe Links At Top Of AI Mode Responses via @sejournal, @MattGSouthern
Google has introduced a visual enhancement in AI Mode that positions recipe links prominently at the top of search responses for relevant recipe queries, complete with creator names and ratings. This change aims to improve user access to recipe content and is…
Google makes recipes in AI Mode more publisher friendly
Google has updated its AI Mode for recipes, making them more publisher-friendly by adding creator names, recipe ratings, and ingredient counts. This change aims to improve user experience and visibility for recipe pages.
Microsoft expands Performance Max testing with new experiment types
Microsoft has expanded Performance Max (PMax) testing by introducing two new experiment types that will assist advertisers in measuring campaign impact and validating upgrades. These include uplift experiments for assessing incremental impacts and upgrade…
Google Ads redesigns All Campaigns selector
Google Ads is introducing a redesigned All Campaigns selector featuring a new hierarchy view and enhanced search capabilities to facilitate easier navigation for advertisers managing complex account structures.
Google renames age estimation ads policy as global age assurance expands
Google has renamed its Default Ads Treatment policy to better reflect its age estimation advertising practices and to enhance transparency for advertisers. The update aims to clarify how certain ads are restricted while estimating a user's age as Google…
Google adds new YouTube brand campaign measurement tools
Google is introducing new measurement features for YouTube brand campaigns, enhancing how advertisers can assess engagement, brand interest, and business outcomes driven by video ads. The updates include Shorts Ad Actions for Video View Campaigns, allowing…
Your First Google Ads Account: How to Get Started
This article guides beginners on setting up their first Google Ads account, emphasizing the importance of conversion tracking, selecting a single campaign type, and maintaining a simple structure. It advises to implement negative keywords, set an affordable…
Google completes its June 2026 spam update rollout
Google completed its June 2026 spam update rollout, which improves automated systems that detect spam policies violations. This update does not target link spam or site reputation abuse but may impact rankings for other deceptive practices.
AI is making creative the new targeting
As audience targeting becomes more automated across platforms like Google and Meta, creative content is evolving into a crucial factor for engagement and targeting, shifting marketers' focus from demographic qualification to conveying audience-specific…
Bad data is teaching AI to waste your ad budget
The article discusses how inaccurate conversion data in automated advertising can lead to wasted ad budgets by training algorithms to optimize for incorrect customer signals. This misalignment stems from data not accurately reflecting the value of conversions…
Ecommerce AI SEO: How to optimize online stores for LLMs
Ecommerce AI SEO focuses on optimizing online stores for AI systems to effectively find and act on product information, differing from traditional SEO by requiring detailed product feeds and ensuring AI crawler access. Brands must adapt their setups to meet…
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs) via @sejournal, @suganthan
The article analyzes how ChatGPT selects and cites sources based on network traffic, revealing the internal structure and mechanisms behind its responses. It emphasizes the difference between direct observation of network data and inferential studies based on…
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
A study reveals that only 25% of sources cited by ChatGPT overlap between minimal and high reasoning modes, indicating differing citation behavior and source types based on reasoning mode. Companies need to recognize that AI visibility strategies should…
61% of CMOs Say Local Marketing Is Too Complex: Here’s the Fix
The article discusses the complexity of local marketing faced by CMOs and proposes the concept of a Chief Marketing Orchestrator (CMO) to streamline efforts through AI orchestration. It highlights the need for integrated data and operational leadership to…
AI made email marketing easier. It needs us to make it better.
The article discusses how AI has simplified email marketing by generating campaigns quickly but emphasizes that it cannot replace the strategic thinking and customer understanding necessary for effective communication. Instead, AI can inadvertently lead to a…
Why marketers need to push back against AI
The article discusses the dangers of over-relying on AI in marketing, emphasizing the erosion of critical thinking and the importance of maintaining human judgment in decision-making processes. It highlights specific cases where AI misuse led to detrimental…
What Meta’s AI Connectors Change About Running Paid Social
Meta has launched AI Connectors that integrate with existing AI tools, allowing advertisers to create, manage, and analyze campaigns directly without needing to log into Ads Manager. This shift enables faster decision-making and reduces the barriers for…
What is video SEO? How to optimize for YouTube, Google & AI
The article explains video SEO as a strategy to optimize videos for visibility on YouTube, Google Search, and AI platforms. It outlines the differences between YouTube SEO and Google video SEO, and provides tactics for keyword selection and video creation to…
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
Google's Liz Reid discussed how personalized search and preferred sources can help small publishers by enhancing their visibility. She countered concerns that personalization diminishes accessibility for niche sites, highlighting that detailed user signals…
How to Advertise on TikTok: The Complete Guide
The article provides a comprehensive guide on TikTok advertising, outlining its benefits for small businesses and detailing the steps to effectively create and manage ad campaigns. It emphasizes the importance of targeting, budget efficiency, and the…
Google Defends AI Training As Fair Use In Governance Paper via @sejournal, @MattGSouthern
Google has defended its stance on AI training using public web data as fair use in a recent governance paper. The paper highlights options for opting out and potential paid partnerships while addressing publisher concerns.
Buying Reddit To Win AI Citations Is The New Link Farm via @sejournal, @slobodanmanic
The article discusses the emerging trend of using Reddit to gain AI citations, comparing it to past link farming practices. It warns that while this strategy may yield short-term benefits, platforms will eventually filter out these paid tactics, leading to…
Unlock deeper insights for YouTube brand campaigns.
The article discusses new features in Google Ads for YouTube brand campaigns, including Shorts Ad Actions and Attributed Branded Searches metrics that help track campaign effectiveness. These tools aim to better connect brand awareness with direct performance…
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