Pulse
The paid media news feed — AI-summarized headlines from Search Engine Land, Ahrefs, Semrush, PPC Hero, Google, Meta, TikTok, and the publications operators actually read. Updated daily.
FTC Sues Amazon Over Alleged $20 Billion Advertising Surcharge Scheme via @sejournal, @brookeosmundson
The FTC and 22 states have sued Amazon over allegations of overcharging advertisers through undisclosed changes to its advertising auctions, estimating $20 billion in additional costs. Amazon disputes these claims, arguing that their changes improved ad…
Rank Math SEO Plugin Pauses Controversial Feature. Says It Will Return via @sejournal, @martinibuster
Rank Math has paused its Support Agent feature after users raised concerns about it generating site credentials without clear permission. The feature will return after redesigning the permission process to improve transparency.
Google Search Console AI Reports Rolled Out Worldwide via @sejournal, @MattGSouthern
Google has announced the global rollout of its generative AI performance reports in Search Console, providing insights on AI impressions across sites. Although accessible now, some properties may still lack access, and the reports currently do not include…
ChatGPT Is Now A “Very Large Online Search Engine” In The EU via @sejournal, @MattGSouthern
The European Commission has designated ChatGPT as a 'very large online search engine' under the Digital Services Act, marking it as the first AI chatbot to receive this classification. OpenAI reported approximately 159.1 million average monthly users for…
How To Restructure Your Marketing Team & Budget For The AI-Search Era
The article discusses the need for marketing teams to restructure in response to the changing landscape brought about by AI search technologies. It emphasizes the importance of adapting team roles and budget allocations to ensure visibility in AI-generated…
The only way to know what your ads really did
The article discusses the discrepancies in ad performance reporting between marketing platforms and backends, highlighting the limitations of last-click attribution. It emphasizes the importance of holdout tests to accurately assess advertising effectiveness.
Best-in-class martech depends on your business context
The article discusses how effective martech strategies vary by industry and context, highlighting that more features or higher maturity do not always equate to better marketing performance. It emphasizes the importance of aligning technology investments with…
The terrifying loophole in your autonomous tech stack
The article discusses security vulnerabilities in autonomous marketing systems where multiple AI agents exchange data. It emphasizes the importance of implementing comprehensive security protocols to protect proprietary information and personal data.
How to use AI tools for competitor analysis in 2026
The article discusses utilizing AI tools, specifically Claude Code and Semrush MCP, for effective competitor analysis by leveraging live data rather than outdated information. It outlines a structured workflow for conducting competitor research that enhances…
18 SEO KPIs to measure organic & AI search performance
The article outlines 18 SEO KPIs crucial for evaluating performance in organic and AI search, emphasizing the importance of selecting key metrics aligned with SEO goals. It highlights that monitoring a few critical KPIs is more effective than tracking many…
Enterprise SEO: What it is & how to build a winning strategy
Enterprise SEO focuses on optimizing the search visibility of large organizations, requiring distinct strategies due to complexities in scale and team dynamics. Key differences exist between enterprise and smaller-scale SEO in implementation, coordination,…
How to rank in ChatGPT search: 8 steps to improve visibility
The article outlines eight steps to improve visibility in ChatGPT search, emphasizing how ranking differs from Google. It highlights the importance of context and recommendations over mere position in search results.
Why is SEO important? 11 reasons it still matters.
The article discusses the importance of SEO in digital marketing, highlighting its ability to improve organic visibility, brand awareness, and cost-effectiveness. It outlines 11 key reasons why SEO remains vital, especially in an evolving landscape that…
Anthropic Warns Hackers Are Stealing Claude Sessions To Hijack Accounts via @sejournal, @martinibuster
Anthropic has reported that hackers are exploiting infostealer malware to access user accounts through stolen Claude sessions, leading to unauthorized usage and drained accounts. Users affected were notified and had their payment methods removed as a…
Rank Math WordPress Plugin Accused Of Secretly Taking Admin Access via @sejournal, @martinibuster
Rank Math, a popular WordPress plugin, has been accused of creating administrator-level access to user sites without consent, triggering significant backlash from the community. Users are advised to revoke newly created application passwords linked to their…
Judge Questions Google AI, Spam Update Fallout – SEO Pulse via @sejournal, @MattGSouthern
The article discusses recent developments surrounding Google's AI content policies, the implications of the spam update, and the ongoing debate about SEO versus GEO strategies. A federal judge raised concerns about Google's content usage in AI, while data…
Google is dynamically expanding AI Overviews for some queries
Google is expanding AI Overviews for certain queries, replacing the snippet with a full response that pushes down core search results. This change provides users with a more comprehensive AI answer without needing to scroll further.
How To Add Google’s Preferred Sources Button To Your Website via @sejournal, @vahandev
The article provides a step-by-step guide on adding Google's Preferred Sources button to a website, explaining the differences between the embed and deeplink options and how to implement them, especially for WordPress users.
Greg Finn on 20 years of PPC: From exact match to AI Mode
Greg Finn discusses the evolution of PPC over the past 20 years, highlighting the shift from manual tactics to automation and AI-driven strategies. He emphasizes the importance of authenticity and community in the future of search marketing.
Google says better YouTube creative can more than double ROI
Google has released new creative guidelines for YouTube ads, emphasizing that effective creative can significantly enhance ROI. Research indicates that creative quality is a major factor in campaign performance, accounting for nearly half of ROI.
Google announces October changes to Display & Video 360 API
Google is implementing changes to the Display & Video 360 API starting October 1st, which includes removing targeting exclusions and introducing new business identity requirements for YouTube responsive ads.
More leads or better leads? Optimize for what your business needs
The article discusses the tension between seeking more leads and improving lead quality, emphasizing that businesses need to communicate clearly what they require and provide advertising platforms with appropriate signals. It highlights that optimizing for…
AI Isn’t Killing Marketing Accountability, It’s Exposing Who Never Had It via @sejournal, @gregjarboe
The article discusses how AI in marketing is revealing a lack of accountability within teams, as automation changes approved campaigns without clear ownership of responsibility. It emphasizes the need for better processes to ensure campaign integrity after…
Use Claude for SEO. Don’t let Claude do SEO.
The article emphasizes the importance of using AI, like Claude, for SEO research and drafting but warns against allowing it to execute tasks independently due to potential errors. Human oversight is crucial for ensuring SEO accuracy and alignment with…
How We Use AI for Every Article Without Making AI Slop
The article discusses how Ahrefs integrates AI into its content creation process while avoiding AI slop, emphasizing the need for human oversight and original contribution. It presents a structured approach to using AI effectively, ensuring that human…
7 ways to use AI for the SEO work that matters
The article outlines seven strategic ways to leverage AI for SEO, focusing on high-value tasks beyond just content creation. It emphasizes the importance of using AI for testing, gap analysis, and digital PR to enhance SEO outcomes.
Marketers know AI is using bad data to make decisions
Marketers are increasingly delegating decisions to AI despite knowing their CRM data is often inadequate, with only 21% of them confident that their data is ready for AI tools. This misalignment raises concerns as poor data quality negatively impacts revenue…
Stop measuring your brand and start listening
The article emphasizes the importance of understanding customer experiences and feedback beyond traditional surveys, advising marketers to listen to customers through their interactions and complaints. It highlights the need for brands to align their promises…
How to track AI Overviews with Semrush
The article outlines how Semrush can help track AI Overviews' impact on search visibility, specifically focusing on identifying pertinent keywords and assessing brand mentions within AI-generated responses. It provides a step-by-step approach to evaluating AI…
Anthropic partnership makes Salesforce’s interface optional
Salesforce's partnership with Anthropic introduces Claudeforce, allowing users to interact with Salesforce data through the AI assistant Claude without using Salesforce's interface. This shift emphasizes the importance of data and workflows over traditional…
The AI performance shake-up: What’s really driving results across channels now
The article discusses how AI is changing marketing performance by automating traditional levers and creating a black box around results, complicating the understanding of what drives campaign outcomes. It emphasizes the importance of adapting strategy to…
WebMCP Connects AI Agents To Actions Inside Websites via @sejournal, @MattGSouthern
WebMCP enables AI agents to interact with websites via structured tools rather than visual clicks. Key players like OpenAI, Shopify, and Cloudflare are implementing this technology, enhancing AI's ability to navigate commerce sites.
Link building in 2027: 13 ways to win or fail
Link building in 2027 will focus less on quantity and more on the quality of earned links through compelling stories and genuine journalist relationships. The importance of original content and brand associations is emphasized, while common mistakes include…
AI Is Changing Website Security. Here’s What SEO Teams Should Know via @sejournal, @vahandev
AI-enabled cyberattacks are increasing in sophistication, prompting major tech organizations to advocate for enhancements in website security. SEO teams must understand that vulnerabilities can lead to loss of search visibility and organic traffic.
Google Answers If Updates Come With Actionable SEO Signals via @sejournal, @martinibuster
Google's John Mueller clarified that named updates signify transparency for site owners rather than providing actionable signals at the page or site level. Any actionable items will be published separately in their policies or documentation.
Google Updates Site Reputation Abuse (Parasite SEO) Policy via @sejournal, @martinibuster
Google has updated its Site Reputation Abuse policy, transitioning from manual actions for reputation abuse in the European Economic Area (EEA) to a new system that allows affected site sections to rank independently. This change aims to enhance content…
Google won’t respect manual actions for site reputation abuse in European Economic Area
Starting August 30, 2026, Google's site reputation abuse manual action will not affect search results within the European Economic Area (EEA) due to a compliance adjustment with the European Commission. This change allows for distinct impacts on search…
AI Search Didn’t Remove Cognitive Load, It Moved It via @sejournal, @DuaneForrester
The article explores how AI search alters cognitive load for consumers by shifting from traditional search methods to generative search, which synthesizes answers before providing sources. This inversion impacts user trust and verification processes.
Google expands Demand Gen with messaging ads, travel tools and AI video creation
Google is enhancing its Demand Gen tools with new messaging ads, travel features, and AI video creation options, aiming to facilitate quicker conversions from discovery to leads. These innovations are part of a broader set of improvements to streamline…
Google Starts Rolling Out Hotel Booking In AI Mode via @sejournal, @MattGSouthern
Google has begun rolling out hotel booking in AI Mode for U.S. users in English, allowing bookings through a 'Continue on Google' flow with Google Pay. Additional features include flight price alerts and points or miles tracking.
Reach your audience in new ways with August’s Demand Gen Drop.
August's Demand Gen Drop introduces new tools aimed at enhancing lead generation and customer acquisition on YouTube. Advertisers can create personalized and relevant ads while leveraging messaging apps for direct conversations with high-intent customers.
Google’s August 2026 spam update hit rankings harder than normal
Google's August 2026 spam update resulted in significant ranking losses, with an 82% increase in top 10 URLs falling out of the top 100. The update affected 16.71% of URLs in the top 10, making them 1.8 times more likely to disappear from the rankings.
OpenAI Adds WebMCP Site Tools To ChatGPT’s Browser via @sejournal, @MattGSouthern
OpenAI has introduced WebMCP site tools to ChatGPT's desktop browser, enabling websites to expose interactive actions for tasks like searching and editing directly from the page. This feature, requiring GPT-5.6 Sol or Terra, allows for a more structured…
Moving from Google Display to Demand Gen: What you’ll lose and gain
The article discusses the transition from Google Display campaigns to Demand Gen, highlighting the loss of granular controls while gaining new inventory and AI-powered creative. It addresses the implications of Google's push towards more automated campaign…
How To Become A Strategic Partner & Keep Clients Years Longer
The article discusses how SEO agencies can evolve from being seen as mere vendors to strategic partners by being proactive, connecting SEO metrics to business outcomes, and offering insights beyond their contractual obligations. It highlights the importance…
Reddit is the keyword research tool you’re probably not using
The article discusses how Reddit can be an underutilized resource for keyword research, highlighting its vast repository of ranking data that can help identify content gaps and audience search behavior. It emphasizes leveraging tools like Semrush to access…
Analysis: Reddit Appears in 83.9% of Google’s Discussions and Forums Results
An analysis shows that Reddit accounts for 83.9% of Google's Discussions and forums results, dominating the SERP feature significantly. Facebook and Quora follow as the next most prevalent sites.
We Analyzed 107 Million AI Answers. Here’s Where Each Industry’s Citations Actually Come From via @sejournal, @trendos com
The analysis of 107 million AI answers reveals how citation sources vary by industry, with a significant reliance on community-generated content across IT, consumer goods, and communication sectors. Understanding these sources can inform strategies for…
Your images have a new job in AI search
The article discusses the evolving role of images in AI search, emphasizing how AI interprets visuals differently than humans and the significance of aligning them with content narratives. It highlights historical trends in imagery that influenced purchasing…
Integrate buys CaliberMind and hopes to close the B2B demand gen loop
Integrate has acquired CaliberMind to enhance its B2B demand generation capabilities by integrating marketing data for better attribution and revenue insights. Despite previous attempts to close the B2B marketing loop, challenges remain in accurately…
Better data starts with treating people like people
The article discusses the flaws in current data collection practices, emphasizing that more data does not equate to better understanding of individuals. It highlights the imbalance between customer engagement and the extensive profiling companies conduct,…
How to keep a crisis from defining your brand online
The article discusses how a crisis can affect a brand's online reputation and provides strategies for managing and recovering from such events. It emphasizes the importance of a proactive approach in building digital resilience to protect against reputational…
ChatGPT Searches Individual Subreddits By Name via @sejournal, @suganthan
ChatGPT has started retrieving data from individual subreddits by name, showing variable citation results depending on the query context. This signals a nuanced approach to sourcing data from Reddit, which may be impacted by its access policies and the nature…
Google confirms deploying goto URL redirects to search results links
Google has confirmed the deployment of goto URL redirects in its search results to combat abuse. This new technical measure will redirect users through a google.com/goto link before reaching the destination URL.
Judge In Penske Vs Google Says AI Situation “Seems Really Unfair” via @sejournal, @martinibuster
In a recent hearing, Judge Amit Mehta expressed concerns about the fairness of Google's use of publisher content for its AI Overviews, suggesting it may exploit its monopoly position. The case is crucial for understanding how this dominance affects publisher…
AI Tools Recommend Brands But Cite Other Sites, Data Shows via @sejournal, @MattGSouthern
AI tools often recommend brands while primarily citing third-party sites instead of the brands' official pages. An analysis found that only 2.8% of citations were linked to brand-owned content, suggesting a disparity in visibility and credibility for brands…
Why Running YouTube Ads Like Search Will Burn Your Budget
The article outlines four operational gaps that can lead to the failure of YouTube ads, emphasizing the importance of customizing strategies rather than treating it like search ads. It highlights the need for appropriate attribution models, tailored creative,…
Google Ads API Developer Assistant gets major AI agent upgrade
Google Ads API Developer Assistant has been updated to version 4.0.0, enhancing its AI capabilities for development, troubleshooting, and reporting. The new version features a unified plugin architecture, improved performance, and lower resource consumption.
The SEO blind spot is what happens after the click
The article discusses the importance of focusing on user behavior after they click through to a website, emphasizing the need to connect SEO efforts with conversions and KPIs. It highlights a shift in how users arrive at sites and calls attention to the often…
Google Ads adds reporting for AI-generated product titles
Google Ads has introduced a new Product titles report that allows advertisers to see the performance of AI-generated product titles. Google can now replace advertiser-provided titles with AI-generated alternatives deemed more relevant.
Google adds link carousels for developing topics in AI Mode
Google has introduced link carousels for developing topics in AI Mode, enhancing the clickability of search results. This builds on a previous update for AI Overviews, aiming to increase the likelihood of user engagement by presenting more clickable content.
AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 via @sejournal, @gregjarboe
The article discusses the generational split in AI brand preference, highlighting that Gen Z prefers Claude over other AI tools significantly more than Baby Boomers. It emphasizes the differences in AI tools' acceptance and trust among various age groups,…
Build content briefs around people, not keywords
The article emphasizes the importance of creating content briefs that focus on audience situations rather than just keywords. This approach helps to understand customer journeys and improve content relevance.
Why B2B Campaigns Built for One Buyer Keep Stalling
B2B campaigns often stall due to indecision among a group of stakeholders rather than losing to competitors. Effective marketing should address the concerns of the entire buying group instead of just one decision-maker.
The AI governance test most marketers are missing
The article discusses the challenges of AI governance in marketing, emphasizing the importance of accountability and the need for clear decision-making frameworks. It highlights how mistakes can occur in automated marketing processes and the importance of…
How To Advertise In Google AI Mode For Ecommerce via @sejournal, @tonyadam
The article outlines how advertising in Google AI Mode for eCommerce relies on the product feed rather than traditional ad copy. It emphasizes the importance of maintaining high-quality product data to optimize ad placements generated by Google's AI.
Google releases August 2026 spam update: What marketers need to know
Google's August 2026 spam update aims to improve automated systems for detecting spam violations, particularly in the context of AI search. This update follows several changes to spam policies earlier in the year, reflecting ongoing trends affecting organic…
Reddit's citations in ChatGPT fall from 3.8% to 0.5%
Reddit's share of citations in ChatGPT dropped significantly from 3.8% to 0.5%, indicating a major decline in visibility. The reasons behind this decrease include a change in how ChatGPT processes search queries, with implications for brands relying on Reddit…
From Sock Drawer to Social Impact: How Sydney Sock Project Scaled a Cause
The Sydney Sock Project has grown from a charity-driven startup into a successful retail brand, significantly boosting revenue by leveraging Meta for marketing. Their approach emphasizes storytelling and authentic content over polished ads to connect with…
.Org Sites Are 34% Likelier To Generate Ecommerce Revenue Than .Com via @sejournal, @martinibuster
.Org sites are found to be 34% more likely to generate ecommerce revenue compared to .com sites, indicating a shift in consumer preferences. Alternative domain extensions like .store and .ai are also showing increased registrations and performance.
ChatGPT Rebuilt Its Search Tool, I Read The New Language It Speaks via @sejournal, @suganthan
OpenAI replaced the JSON format with a compact query language, enhancing how ChatGPT processes and responds to search queries.
Google tests channel prioritization controls for Performance Max
Google is testing new channel prioritization controls for Performance Max, allowing advertisers to adjust how the algorithm prioritizes different channels like Search, YouTube, and Display. This feature aims to provide more influence over channel allocation,…
AI visibility has two jobs: Execute SEO and mobilize the organization
The article discusses the importance of AI visibility in marketing, emphasizing that brands must go beyond traditional SEO tactics to ensure they are considered in AI-generated recommendations. Effective mobilization across different organizational functions…
Google brings Gemini Omni video creation to Google Ads
Google has integrated Gemini Omni into Asset Studio within Google Ads, enabling advertisers to create multi-format videos from creative briefs and existing assets. This aims to streamline the production of creative variations for various campaigns.
Google expands direct booking for Local Services Ads
Google is expanding the direct booking feature for Local Services Ads (LSAs) from 20 to over 500 booking partners, enabling easier customer bookings directly from ads. Advertisers with existing partner booking links in their Google Business Profile can now…
Google Brings Developing-Topic Link Carousels To AI Mode via @sejournal, @MattGSouthern
Google has introduced developing-topic link carousels in AI Mode, featuring timely articles and Preferred Sources within AI-generated responses. The carousels enhance visibility for certain queries by showcasing relevant content prominently.
Google Local Services Ads will charge for some missed calls starting Oct. 1
Starting October 1, Google will charge Local Services Ads advertisers for certain missed and follow-up calls that qualify as valid leads. Missed calls during business hours lasting over 20 seconds will now incur charges, even without an answer from the…
Why International SEO Needs Machine-Recognizable E-E-A-T via @sejournal, @motokohunt
The article discusses the necessity for international SEO to establish machine-recognizable E-E-A-T, emphasizing that AI evaluates expertise and authority differently than humans. It highlights the need for localized content that is both human-readable and…
How to build an AI content system that works
The article discusses building an effective AI content system that maximizes resources while ensuring quality through defined standards, workflows, and human oversight. It emphasizes the importance of establishing clear quality criteria and iterative…
Your Promo Code Field May Be Sending Revenue To Affiliates via @sejournal, @lorenbaker
The article discusses how an empty promo code field at checkout can lead customers to search for discounts elsewhere, potentially redirecting sales to affiliates who did not drive the traffic. This oversight can increase affiliate costs and affect brand…
3 ways marketing automation platforms are being reinvented
Marketing automation platforms are evolving from focusing solely on lead readiness for sales to incorporating broader customer contexts and behaviors. Three emerging models are identified: Salesforce/Adobe's orchestration layer, Braze's customer lifecycle…
AI is making bad marketing data harder to ignore
The article discusses how AI is exposing weaknesses in marketing data systems, emphasizing the need for better data integrity to improve campaign effectiveness and customer experience. It highlights the risks of relying on inaccurate data and the consequences…
1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports via @sejournal, @MattGSouthern
Pew Research Center's analysis indicates that 10% of webpages show signs of AI authorship, with that figure rising to 35% for pages published after the launch of ChatGPT. The prevalence of AI-authored content is significantly higher on commercial sites…
ChatGPT Ads adds automated bidding, platform targeting
ChatGPT Ads has introduced automated bidding with a new Maximize results strategy, allowing for platform-level targeting and view-through conversion reporting. The updates aim to provide advertisers with enhanced control over campaign placements while…
MBA Metrics for SEO: How to Speak Leadership’s Language
The article discusses how SEO professionals can align their metrics with the language of business leaders by translating key SEO metrics into business-relevant terms like market share and revenue growth. It emphasizes the importance of reporting on Share of…
Google expands Local Services Ads categories ahead of migration
Google has expanded the categories for Local Services Ads (LSAs) to include more specific business types as it prepares to integrate LSAs into Google Ads. This change aims to enhance targeting precision for businesses seeking leads.
How to build an AI content workflow from the ground up
The article discusses creating a reliable AI content workflow using Claude Code, emphasizing the importance of defining what good content looks like before building the workflow. It highlights the challenges faced in ensuring AI-generated content meets…
Google Ads Launches New Search and AI Max Experimentation Tools via @sejournal, @brookeosmundson
Google Ads has launched new experimentation tools for Search and AI Max, allowing advertisers to test budget, ROI targets, and other campaign changes with greater control. A multi-campaign testing feature is set to roll out in September, enabling broader…
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash via @sejournal, @gregjarboe
The article discusses the backlash against low-quality AI-generated content, highlighting how platforms like Spotify and LinkedIn are tightening their detection systems. It emphasizes that SEOs should not rely solely on AI tools but rather use them to enhance…
Google unifies Google tag and Tag Manager, adds no-code event tracking
Google is unifying Google tag and Tag Manager, introducing no-code event tracking and a streamlined interface for easier management of advertising data. This update aims to make the setup less technically demanding while enhancing data transmission efficiency.
Black Friday 2026: A Uniquely High-Stakes Quarter
Black Friday 2026 presents unique challenges and opportunities for PPC marketing due to increased competition, inflation, and early promotions starting in late October. Advertisers must adapt their strategies for product-specific margins and stock levels.
Display & Video Ads Benchmarks 2026: Exclusive Data & Insights for Every Industry
The article presents 2026 benchmarks for display and video ads across various industries, detailing averages for click-through rates, cost per click, and cost per lead. It emphasizes the importance of understanding these metrics to enhance campaign…
AI search is here, but marketers still call it SEO
The article discusses the impact of AI search on marketing terminology and practices, highlighting a divide between how marketers label AI search optimization. It explores the importance of language in shaping hiring, budgeting, and measurement within the…
Better marketing starts after the results come in
The article emphasizes the importance of continual curiosity in marketing analytics, encouraging marketers to ask 'why' after campaign results to derive actionable insights for improvement. It suggests that both successful and poor results deserve scrutiny to…
Run fewer incrementality tests and get more from them
The article discusses how to optimize incrementality testing by focusing on financially impactful tests and defining actions in advance of receiving results. A systematic approach is recommended to ensure valuable insights are implemented.
The terrifying math behind your new AI workforce
Autonomous marketing agents can improve operational efficiency but come with hidden costs that affect budgets. Organizations must calculate the total cost of ownership beyond just software fees to ensure effective deployment.
How To Audit Publisher Websites In 2026
The article discusses the evolution of SEO audits for publisher websites in 2026, emphasizing the importance of discoverability-led approaches and the need for technical SEO, content quality, and brand consistency. It outlines essential questions and pillars…
The power of connected customer history by Rokt mParticle
The article discusses the importance of connected customer history for performance marketing, highlighting that transaction data alone is insufficient for effective decision-making. By linking transactions to persistent customer profiles, brands can gain…
Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO via @sejournal, @martinibuster
Google's John Mueller stated that some industries, like adult and gambling, do not require special Generative Engine Optimization (GEO) to rank in search results. Regular SEO practices remain sufficient for improving visibility in AI-driven search results.
Spam Update, Generative UI In AIOs, Reddit Drop – SEO Pulse via @sejournal, @MattGSouthern
Google's August 2026 spam update has started rolling out, bringing changes to rankings, while generative UI features expand in AI overviews, and Reddit experiences a significant drop in ChatGPT citations. These updates affect how content visibility and search…
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer via @sejournal, @gregjarboe
The article discusses how AI Mode queries are significantly longer and more complex, shifting the focus of content strategies from traditional keyword-centric approaches to leading with clear, immediate answers.
Google working on fix for broken favicons in Google Search
Google has confirmed a bug causing favicons to not display properly in search results and is actively working on a fix. The issue started earlier this week, leading to increased user complaints regarding missing favicons.
Duane Forrester: AI is rewriting SEO, but the mission is the same
Duane Forrester discusses the evolving landscape of SEO driven by AI advancements, emphasizing the importance of user trust and continuous learning for success in the industry. He reflects on his extensive experience and the need for adaptation in search…
The House Doesn’t Publish Its Tells via @sejournal, @pedrodias
The article discusses challenges in accurately measuring AI-generated content and highlights the emerging landscape of watermarking technologies for tracking AI outputs. It critiques current measurement practices and the implications for content strategies.
How to build an E-E-A-T checker with Claude Code
The article provides a guide on building an AI-powered E-E-A-T checker using Claude Code, highlighting methods to create polished reports based on Google's quality guidelines. It focuses on making the process accessible for marketers.
How to measure the true value of creators and review content
The article outlines techniques for measuring the impact of content creators and review content, differentiating meaningful engagement from vanity metrics. It emphasizes the importance of evaluating performance benchmarks and the potential long-term effects…
B2B marketers don’t trust the data used to shape budgets
A recent study reveals that only 49% of B2B marketers trust the data influencing their budgets due to reporting disconnects. Despite the challenges, measurement impacts strategy for the majority of respondents.
What the teams getting the most from AI do differently
Marketing teams leveraging AI effectively are built around autonomy, experimentation, and cross-functional collaboration, which facilitates faster execution of campaigns. Many organizations struggle not due to lack of tools, but because of outdated operating…
How to Do a SWOT Analysis (with Examples, a Free Template, & Tools)
The article discusses how to conduct a SWOT analysis, detailing its four components: Strengths, Weaknesses, Opportunities, and Threats. It emphasizes the framework's significance in strategic planning and offers tools and templates for effective analysis.
The engagement illusion: What actually gets attention (and what gets ignored)
The article discusses the challenge of gaining consumer attention in a saturated marketing landscape, emphasizing the need for meaningful engagement rather than simply increasing output. It highlights the importance of timing and the relevance of interactions…
HubSpot July 2026 updates: Agent Hub arrives and more ways to control what you see
HubSpot's July 2026 updates introduce the Agent Hub for better management of AI agents and customization options for users. Key features include the integration of Microsoft Ads and ChatGPT ads, along with custom intent signals for enhanced marketing insights.
Why long sales cycles make B2B marketing hard to measure
Long sales cycles in B2B marketing complicate accurate measurement of marketing effectiveness, as there is often a lengthy delay between marketing activities and actual purchases. Traditional metrics like clicks and leads often fail to capture the true impact…
Google’s Generated Interfaces Could Compete With Tool Pages via @sejournal, @MattGSouthern
Google's generative UI feature is being rolled out, enabling interactive tools to be integrated directly into search results, which may affect websites that rely on embedded tools for traffic. Early testing indicates that these generated interfaces often…
LLM visibility starts with better internal communication
The article emphasizes the importance of internal communication among search marketing teams as they adapt to AI-driven changes. It argues that effective collaboration is essential for enhancing search visibility and addressing challenges posed by AI.
The Performance Max Brand Leak Audit: Measuring the Spend You Would Have Won Anyway
The article discusses how to conduct a Performance Max Brand Leak Audit to understand the impact of brand queries on campaign performance. It details the steps to pull search term data, size the brand leak, and decide if cutting brand spend is beneficial,…
Google August 2026 spam update done rolling out
Google has completed the rollout of its August 2026 spam update, which started on August 18, 2026. This update is the third spam update announced this year and affects all languages globally.
What AI Bot Data From Hundreds Of Sites Reveals About AI Search [Webinar] via @sejournal, @lorenbaker
The article discusses a webinar focused on understanding AI search metrics, emphasizing that traditional KPIs like mentions and citations do not directly correlate with website traffic. It provides insights into better metrics using data from AI bots across…
The Keyword Universe Was Always Smaller Than We Thought via @sejournal, @DuaneForrester
The article discusses how the keyword universe is smaller than previously perceived, highlighting the convergence of answers rather than the expansion of phrasing opportunities in SEO. It emphasizes that the focus should shift from rank tracking to…
Microsoft Ads Is Removing Max CPC From New Campaigns via @sejournal, @brookeosmundson
Microsoft Ads is discontinuing Max CPC for new non-portfolio campaigns starting October 1, 2026, encouraging advertisers to shift towards automated bidding strategies. Existing campaigns will not be affected and will retain the Max CPC option.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO via @sejournal, @rollerblader
The article discusses how to identify and fix content cannibalization issues using tools like Google Search Console and SEO crawlers. It offers methods to consolidate competing pages without losing search visibility.
Google Expands Personalization Across Search, Discover & News via @sejournal, @MattGSouthern
Google has introduced new personalization features across its Search, Discover, and News platforms, including an interactive Preferred Sources button and natural language controls for Discover feeds. These enhancements aim to improve user engagement by…
Microsoft Advertising removes Max CPC from new standalone bidding campaigns
Microsoft Advertising will eliminate Max CPC controls for new standalone automated bidding campaigns starting October 1. Existing campaigns will retain Max CPC limits, while portfolio and other strategies will still have this option.
Google Discover lets you customize your feed using conversational search
Google Discover now allows users to customize their content feed using conversational search, enabling them to specify topics they want to see more or less of. By interacting with a three-dot menu in the feed, users can refine their preferences, and the feed…
Google makes the Preferred Source button more seamless
Google has introduced a new Preferred Source button to streamline the subscription process for publishers, allowing users to add a site as a Preferred Source and return to the original content seamlessly. This enhancement aims to improve user experience while…
What Is Information Gain in SEO? (and How To Add It to Your Content)
The article discusses the concept of information gain in SEO, which measures the additional information a page provides beyond existing content on the same topic. It explains how this can enhance content differentiation and potentially improve search rankings.
Meta AI can now analyze and optimize Meta Ads campaigns
Meta AI can now analyze and optimize Meta Ads campaigns by recommending improvements and automating reporting for advertisers. The new features aim to enhance campaign performance for small businesses by linking ad data with Google Workspace.
How to improve Google Ads lead quality with CRM data
The article discusses the importance of connecting CRM data with Google Ads to improve lead quality by identifying which leads ultimately drive business value. It emphasizes the need for Google Ads managers to track lead quality beyond just volume.
The Conversion Setup Errors That Break Smart Bidding
The article discusses common conversion setup errors that can adversely affect Smart Bidding performance. It highlights seven specific issues that lead to corrupted conversion data, undermining the algorithm's effectiveness.
Business websites dominate Gemini’s local AI citations
Nearly 60% of Gemini's local AI citations are directed towards business websites, with significant variability in results from identical queries. A comparison with ChatGPT shows that both platforms rarely cite the same sources, highlighting the notion of…
Make AI Max work for your business with new testing and planning tools.
New AI Max tools will enable advertisers to conduct A/B tests on budgets and ROI targets across multiple Search campaigns, simplifying performance analysis. Additionally, the Performance Planner tool allows easy implementation of suggested changes to enhance…
How to tell if your personalization is over the line
The article discusses how to effectively personalize marketing without overstepping customer comfort, emphasizing the importance of expectation, relevance, and sensitivity in data use. Marketers should assess whether their personalization practices meet…
Google Search Console: the ultimate guide for 2026
The article provides a comprehensive guide on using Google Search Console (GSC) to monitor and improve search performance and technical SEO health. It outlines the steps to set up GSC, manage permissions, and interpret reports for troubleshooting site issues.
Marketing contribution is the new attribution
The article argues that traditional attribution models fail to capture the complexities of buyer journeys, proposing 'marketing contribution' as a more effective measure. This approach emphasizes the presence and usefulness of content at key decision points…
Prompt Injections Just Proved Something SEO Has Known For 25 Years via @sejournal, @theshelleywalsh
The article discusses how prompt injections, similar to an old SEO trick of using white text, have resurfaced in various fields, impacting brand reputation and review processes. It highlights legal implications and the prevalence of hidden instructions in…
Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained via @sejournal, @MattGSouthern
Reddit experienced a significant drop in ChatGPT citations in mid-August, but the reasons behind this decline remain unclear. The decline correlates with a change in ChatGPT's background search methods, but timing does not fully support a direct connection.
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 has been released, introducing new tools for conversion measurement, brand lift measurement, benchmarking, and loyalty reporting. This update enhances the capabilities available to advertisers and platforms for data analysis and…
Microsoft Advertising rolls out AI Max globally for Search campaigns
Microsoft Advertising has launched AI Max globally, offering enhanced targeting, creative generation, and landing page optimization for Search campaigns. This rollout will be available for both new and existing campaigns.
Microsoft Advertising Rolls Out AI Max Globally via @sejournal, @brookeosmundson
Microsoft Advertising has launched AI Max globally, enhancing Search campaigns with improved search term matching, text customization, and final URL expansion. Advertisers retain control over the application of AI features and can import relevant settings…
Google Expands Generative UI Beyond AI Mode Into AI Overviews via @sejournal, @MattGSouthern
Google has expanded its generative UI capabilities from AI Mode to AI Overviews, allowing for custom visual layouts and interactive tools, including features like mortgage calculators. This rollout aims to enhance the user experience by providing an…
Decision Coverage: Why AI Recommends Some Brands And Not Others via @sejournal, @billhunt
The article discusses how AI recommendations are influenced more by the quality of decision-related information provided by brands rather than just raw product specifications. It highlights the need for organizations to communicate the reasons why their…
Business websites dominate Gemini local AI search citations: Study
A study of AI citations in local search reveals that nearly 60% of Gemini's citations come from business websites, outperforming directories and review platforms. The analysis indicates that repeated searches yield varied results, highlighting the fluidity of…
New Meta AI Features for Small Businesses
Meta has introduced new AI features aimed at helping small businesses optimize their performance across Facebook, Instagram, and Google Workspace. The tools provide insights, campaign audits, and personalized recommendations to enhance business growth and…
Google Ads tests Enhanced Matching for Customer Match
Google Ads is testing a new Enhanced Matching feature for Customer Match, aimed at helping advertisers expand their audience reach by matching consented user data with participating publishers. This option will appear in the Customer Match settings, allowing…
Everything You Need to Know About Hero Conf US 2026
Hero Conf US 2026 will take place on September 15-16 at the San Diego Convention Center, featuring a wide agenda covering various PPC topics and networking opportunities. Attendees can also join training courses and roundtable discussions before the main…
We Tested Ads in ChatGPT: Here’s What the Channel Actually Does
The article explores the effectiveness of advertising within ChatGPT, noting its vast user base and ability to capture high-intent traffic. It details the ad format, pricing structure, targeting limitations, and measurement challenges associated with this new…
JavaScript links can make your pages invisible to AI search
JavaScript links may render web pages invisible to AI search due to the differing behavior of AI crawlers compared to traditional search bots. An experiment suggests that fixing JavaScript navigation issues post hoc can be complex.
Clicks Are Down 42%, LinkedIn Reach Down 47% But You’re Raging At The Wrong Target via @sejournal, @gregjarboe
The decline in clicks and LinkedIn reach is attributed to structural disruption rather than a pure decline in relevance or value. The article emphasizes the need for marketers to adapt to changing algorithms and audience behaviors.
Google gives political email a lane around spam filters
Google is introducing a Verified Sender Program for political organizations, allowing compliant emails to bypass standard spam filters in Gmail. This initiative ties preferential inbox treatment to sender verification and recipient feedback.
What 3 creatives built with unlimited access to Google Flow
Three creative leaders utilized Google Flow, an AI creative studio, to design campaigns for small businesses and nonprofits, demonstrating the storytelling potential of AI technology.
Getting your brand ready for AI agent discovery
The article discusses the importance of ensuring brands are discoverable and accurately represented in AI-driven recommendations. Marketers must focus on providing clear, structured information to enable AI systems to evaluate their offerings effectively.
Game Changers
The article discusses the rapidly growing audience for women's sports on Meta technologies, highlighting how brands can capitalize on this growth through community engagement and athlete partnerships. The article emphasizes the importance of positioning and…
The ultimate guide to creating a content marketing strategy
The article outlines how to create a comprehensive content marketing strategy that goes beyond just ranking on Google, emphasizing the need to reach audiences across various platforms and formats. It provides a structured approach to identifying goals,…
Microsoft Clarity adds an AI Scrape-to-Referral Ratio
Microsoft Clarity has introduced an AI Scrape-to-Referral Ratio metric that reveals the comparison between the amount of data scraped by AI crawlers from a site and the number of visitors they refer. This new feature provides insights into how different AI…
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Google's AI sources social media content differently based on the type of question, with Facebook cited most frequently for local queries, while Instagram and TikTok are used for cultural and trending topics. Importance is placed on the relevance of the…
Everyone Is Negotiating With Google While Meta Reads The Web For Free via @sejournal, @slobodanmanic
Meta's web crawlers have surpassed others in traffic reading but remain largely unregulated, contrasting with ongoing negotiations publishers have with Google. The implications for publishers and their negotiation power are discussed.
Google Begins Rolling Out The August 2026 Spam Update via @sejournal, @MattGSouthern
Google is rolling out the August 2026 spam update globally and across all languages, marking the third spam update of the year. This update impacts rankings and may take several days to complete.
Google AI Brief: Everything You Need to Know
Google has introduced AI Brief, a new feature in Google Ads that allows advertisers to provide contextual input to AI for better messaging and targeting, enhancing campaign effectiveness while ensuring brand alignment. This feature will roll out to various…
Why Search Volume Is Screening Out Your Best Content Opportunities
The article discusses how relying solely on search volume can hinder identifying high-intent content opportunities. It suggests focusing on sub-questions, decision-making criteria, and concepts to enhance content relevance in the AI landscape.
9 AI Search Myths, Debunked by 15 Million Data Points via @sejournal, @ahrefs
The article debunks nine myths surrounding AI search using data from 15 million data points, revealing insights about AI visibility, citations, and the importance of traditional search rankings.
The Silver Lining of August 17: How Google’s Bidding Change Solves Budget Scaling Fluctuations
Google's bidding change on August 17, 2026, separates budget constraints from efficiency metrics in Smart Bidding, addressing instability when scaling campaigns. This shift enables more predictable scaling outcomes without sacrificing performance.
Google Ads will use generative AI to resize Performance Max video ads
Google Ads is introducing generative AI to enhance Performance Max video ads by automatically resizing them to fit missing aspect ratios. This update allows for broader inventory display by converting existing videos into various formats.
ChatGPT draws more paid clicks from Google than any other top destination
ChatGPT attracts more paid clicks from Google than any other destination, reflecting a significant overlap between search intent and AI discovery. An analysis of search events indicates that ChatGPT ranked as the sixth-most-clicked site.
YouTube Changes How It Counts Views On Long-Form & Live via @sejournal, @MattGSouthern
YouTube has adjusted its view counting system so that views for long-form videos, Shorts, and live streams are counted from the first moment a video starts playing, with no minimum watch time required. However, monetization metrics like engaged views will…
Google Search Console Generative AI Performance Report in Search data bug
Google has confirmed a bug affecting the Generative AI Performance Report in Google Search Console, leading to a reduction in reported impressions. This issue is related to data logging and does not reflect actual performance problems in Google Search.
The AI Conversations Leaking Into Your Search Console via @sejournal, @suganthan
A classifier for the AI conversations leaking into Search Console. Seven kinds, from human replies and comparison questions to tracker bots and agent prompts.
Ginny Marvin on Smart Bidding, AI and why PPC fundamentals still matter
Ginny Marvin discusses the significance of Smart Bidding and AI in the evolving PPC landscape, emphasizing that understanding fundamental principles is crucial amidst automation. She encourages advertisers to stay focused on their business goals rather than…
Google Lets You Turn Off Visible Watermarks In Gemini via @sejournal, @MattGSouthern
Google has introduced a feature in Gemini allowing users to turn off visible watermarks on AI-generated content while keeping invisible Identifiers like SynthID and C2PA intact. This feature applies to images, videos, and music, with support for other Google…
Google Search pauses AI-generated images within AI Overviews
Google has discontinued its experiment of displaying AI-generated images in AI Overviews for recipe results in Search. This decision follows feedback from Robby Stein, Google's VP of Product.
Llms.txt V2 Adds Formal Markdown Linking For AI Agents via @sejournal, @MattGSouthern
The llms.txt V2 update introduces formal link relations for AI agents, allowing easier discovery of Markdown versions of web pages. This change clarifies how agents can locate these versions, improving efficiency in content delivery.
Why LinkedIn doesn’t really care about AI slop
The article discusses LinkedIn's stance on AI-generated content, labeling it as 'AI slop' and highlighting the platform's struggle with authenticity amidst a flow of jargon-filled posts. It suggests that while LinkedIn claims to prioritize genuine voice, AI…
The Paid ‘Search’ Email Placement: Right Place, Right Time via @sejournal, @jonkagan
The article explores the concept of paid search email placements, highlighting their effectiveness in driving traffic without cannibalizing search campaigns. It emphasizes the importance of understanding audience and metrics for evaluating performance.
Why buyers hate your multi-year software overhaul
B2B buyers are increasingly resistant to multi-year software overhauls due to budget constraints and risk aversion. Vendors should transition to modular, API-first solutions that address specific pain points to lower purchasing friction.
The next AI opportunity is deciding where to spend
The article discusses how AI is transforming media buying and budget allocation in marketing, enabling real-time adjustments based on performance data. It emphasizes the need for marketers to understand which decisions AI can automate and those that require…
We Analyzed Millions of AI Bot Scrapes. Here Are 6 Crazy Things We Found
The article analyzes millions of AI bot scrapes to understand their behavior on websites, revealing that while scraping is high, referral traffic remains very low. Key findings include the preference of AI bots for data-centric content and the evolving…
Stop treating every customer touchpoint the same
The article discusses the importance of recognizing and addressing critical customer touchpoints that significantly impact retention and conversion, rather than treating all touchpoints equally. It emphasizes the need to analyze customer behavior to identify…
SEO content: A complete guide for search and AI
This article provides a comprehensive guide on creating SEO content that is optimized for both search engines and AI systems. It outlines the importance of understanding search intent and keywords while also detailing the different types of SEO content.
SEO strategy in 2026: how to build one (+ free workbook)
The article discusses how to build an effective SEO strategy for 2026 amidst changing search dynamics influenced by AI, emphasizing the importance of strategic decisions over task lists. It provides structure through six key decisions and offers a free…
SEO for a new website: A sequencing guide for your first 90 days
The article presents a 90-day sequencing guide for implementing SEO on a new website, emphasizing the importance of order in decision-making to avoid costly mistakes. It highlights how early SEO efforts can build compounding visibility and authority,…
What is query fan-out? How to find & optimize for subqueries
The article explains query fan-out, a process by which AI search systems break down user queries into multiple subqueries to enhance search result relevance. It details how these systems synthesize information to provide comprehensive answers, indicating the…
How to do prompt research for AI SEO
The article discusses the significance of prompt research in AI SEO, explaining how it differs from traditional keyword research and emphasizing the importance of tracking AI-generated recommendations for brand visibility. It outlines a four-step process for…
ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse via @sejournal, @MattGSouthern
The article discusses recent developments in AI indexing, campaign benchmarking in Google Analytics, and legal actions by Google against SerpApi. It highlights the implications of these changes for SEO and performance marketing strategies.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated via @sejournal, @martinibuster
Anthropic has detailed its text watermarking technology, clarifying that the watermark is created through randomness in text generation and can be defeated with significant editing. The watermark complies with upcoming regulations and is based on a version of…
Google Brings Gemini 3.7 Flash To AI Mode In Search via @sejournal, @MattGSouthern
Google has introduced Gemini 3.7 Flash as a selectable model in AI Mode, enhancing instruction following and intent understanding for Google AI Pro and Ultra subscribers globally. This new model allows for improved responses but is not set as the default.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
OpenAI's ChatGPT's page-fetching bot is reaching disallowed sites more than any other AI bot, as it operates on user-triggered requests that may bypass robots.txt rules. OpenAI's documentation states that these rules may not apply when a user directly asks…
What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
Anthropic plans to implement watermarking for text generated by its Claude models to comply with EU regulations, sparking debate among users and developers about its implications for authorship and content editing. The effectiveness of watermarking is uneven,…
Gemini 3.7 Flash rolling out in Google Search
Gemini 3.7 Flash, Google's latest AI model, is rolling out in AI Mode for Google AI Pro and Ultra subscribers. This model is expected to enhance coding and agent capabilities in Google Search.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
YouTube is emphasizing the impact of creator videos on branded search lift, highlighting a case study with Supergoop showing a 93% increase in branded searches. However, the article points out a significant attribution gap, leaving brands without clear…
The 4-step roadmap to AI agents for Google Ads
The article outlines a 4-step roadmap for leveraging AI agents in Google Ads, emphasizing the importance of knowing when to use off-the-shelf solutions versus building custom systems. It highlights foundational aspects needed for agents to deliver real value…
Google Merchant Center for Agencies now supports up to 1,000 linked accounts
Google Merchant Center for Agencies now allows linking up to 1,000 client accounts to a single agency account. This update provides agencies with better clarity and management capabilities for their clients.
Google Analytics adds custom conversion attribution windows
Google Analytics now allows advertisers to set custom conversion attribution windows for click-through and engaged-view conversions, replacing previous fixed options. This update enhances flexibility and better aligns with various sales cycles.
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
Cloudflare predicts that machine traffic could reach 1,000 times human traffic within five years, continuing a trend where non-human requests significantly outnumber human ones. This shift raises concerns about security as automated crawlers like credential…
Google sets AI Max migration timeline for Search campaigns
Google has announced a timeline for the automatic migration of legacy Search campaign features to AI Max, set to begin in September and continue into early 2027. This transition will include Campaign-level Broad Match and Dynamic Search Ads as part of the…
LLM traffic converts differently — here’s what to do about it
The article discusses how traffic generated from large language models (LLMs) converts differently than traditional paid search traffic. LLM referral traffic has a notably higher conversion rate, posing new challenges for marketers in converting this traffic…
Claude Now Watermarks Everything It Writes. Here’s What It Means for Marketers
Anthropic's Claude AI now includes an invisible watermark in its outputs to comply with EU regulations. This watermark indicates if content may have been generated or processed by Claude, but doesn't affect Google rankings or SEO performance.
Demand Gen shows why PPC can no longer hide behind intent
The article discusses the evolving role of PPC in marketing, emphasizing the need for performance marketers to go beyond simply capturing existing demand. It highlights the importance of understanding customer psychology and creating demand through various…
How to decide what’s important when everything is urgent
The article discusses how to prioritize tasks in marketing effectively by focusing on objectives and measurable impacts rather than being overwhelmed by urgent requests. It emphasizes developing a systematic approach to decision-making using frameworks like…
The 2027 CMO planning challenge is bigger than the budget
CMOs face a significant planning challenge for 2027, as outdated marketing models may not align with changing buyer behaviors and a more complex market landscape. Adapting to new conditions and focusing on value-driven investments are crucial.
The data trust crisis: Why your customer data is getting worse
The article discusses the challenges of managing unreliable customer data in marketing, emphasizing the impact of privacy changes and AI-generated signals on data quality. It highlights the importance of developing a robust measurement framework to maintain…
Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
The article discusses how Reddit has become a unique platform that blends search and social media, offering distinct audience targeting opportunities for marketers. It highlights recent updates in Reddit Ads that enhance targeting capabilities by utilizing…
Is your martech stack costing more time than it saves?
The article discusses the inefficiencies of fragmented martech stacks that hinder productivity due to disconnected systems requiring excessive manual work. It emphasizes the need for integration and workflow automation to reduce administrative burdens.
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