Weather Report
Current paid media benchmarks — low, median, and high ranges for CPM, CPC, CTR, CVR, CPL, CPA, and ROAS by industry, platform, and objective. Built to set expectations before launch and sanity-check live performance. Directional, not gospel.
Aggregated from public 2024 reports (WordStream, LocaliQ, Varos, Databox, platform-published averages). Use as directional reference — your account, vertical, geo, and creative will shift these materially.
Questions operators ask
Pick your industry and platform from the filters — the tool shows the low–median–high range for CPM, CPC, CTR, CVR, CPL, CPA, and ROAS. Ranges are aggregated from public benchmark studies (Wordstream, Databox, Meta benchmarks, LinkedIn marketing benchmarks, Search Engine Land), platform-published case studies, and operator-shared aggregates.
Keep going
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Paid Media Glossary — definitions, formulas, and acronymsPlain-English definitions of every paid media term, acronym, and formula media buyers actually use.Open →
- Paid media operator guidesCopy-ready country lists, location targeting checklists, and procedural reference pages for paid media operators.Open →