Meta ad placements
Feed, Reels, Stories, Explore, Audience Network — objectives × surfaces (expanding).
7 campaign types · 8 surfaces · Last reviewed 2026-06-03 · Meta Business Help Center · Preview dataset
Sales
Conversion-focused delivery across Feed, Reels, Stories, and Advantage+ catalog surfaces when you optimize for purchases.
Surfaces & mockups →Leads
Instant forms, Messenger, and website lead events — surfaces skew toward Feed and Stories with native lead units.
Surfaces & mockups →Traffic
Link clicks to site or app. Eligible on Feed, Stories, Reels (link sticker), and Audience Network link units.
Surfaces & mockups →Awareness
Reach and brand lift buys — optimized for impressions on Feed, Reels, Stories, and in-stream video.
Surfaces & mockups →Engagement
Post engagement, video views, and messaging conversations — surfaces vary by optimization event.
Surfaces & mockups →App promotion
App installs and in-app events across Feed, Stories, Audience Network, and Instagram placements.
Surfaces & mockups →Advantage+ shopping
Catalog and dynamic product delivery — Advantage+ placements collapse Feed, Reels, and Stories when catalog connected.
Surfaces & mockups →
Surfaces
Browse by surface — wireframes and eligible campaign types on each detail page.
- Facebook & Instagram FeedFeed · Image / Video / Carousel →
- ReelsReels · Video 9:16 →
- StoriesStories · Image / Video 9:16 →
- In-stream videoIn-stream · Video →
- Audience NetworkAudience Network · Mixed →
- Instagram ExploreExplore · Image / Video →
- MessengerMessenger · Image / Video / Carousel →
- Facebook MarketplaceFeed · Image / Carousel →
Comparisons
Keep going
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →