Traffic

Link clicks to site or app. Eligible on Feed, Stories, Reels (link sticker), and Audience Network link units.

Serves 4 surfaces·Official source ↗·Last reviewed: 2026-06-03

Related playbooks

Facebook & Instagram Feed

Feed · Image / Video / Carousel

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Meta · Feed● AD SLOT

Link click optimization to landing pages.

Reels · Video 9:16

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Meta · Reels● AD SLOT

Profile visit or link CTA depending on setup.

Audience Network · Mixed

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Meta · Audience Network● AD SLOT

Lower-funnel traffic at scale; monitor placement breakdown.

Messenger · Image / Video / Carousel

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Meta · Messenger● AD SLOT

Messenger destination traffic when CTA configured.