PaidScope/Placements/Meta/Surfaces/Facebook & Instagram Feed

Facebook & Instagram Feed

Primary social feed inventory — image, video, and carousel units between organic posts.

Image / Video / Carousel·Official source ↗·Last reviewed: 2026-06-03
Meta · Feed● AD SLOT
SPONSORED

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

7 campaign types can serve into this surface.

Campaign

Sales

Catalog and dynamic product ads common on Feed.

Full campaign view →
Campaign

Leads

Instant forms and Messenger leads.

Full campaign view →
Campaign

Traffic

Link click optimization to landing pages.

Full campaign view →
Campaign

Awareness

Reach and brand awareness delivery.

Full campaign view →
Campaign

Engagement

Post engagement and page likes.

Full campaign view →
Campaign

App promotion

App install and event optimization.

Full campaign view →
Campaign

Advantage+ shopping

Dynamic product ads and catalog sales.

Full campaign view →

Related

What is this ad? →Meta ad specs →
  • Meta vs Google Ads
  • TikTok vs Meta
  • LinkedIn vs Meta
  • Pinterest vs Meta
← Meta placement map