PaidScope/Placements/Campaigns/Awareness

Awareness

Reach and brand lift buys — optimized for impressions on Feed, Reels, Stories, and in-stream video.

Serves 3 surfaces·Official source ↗·Last reviewed: 2026-06-03

Facebook & Instagram Feed

Feed · Image / Video / Carousel

Detail →
Meta · Feed● AD SLOT
SPONSORED

Reach and brand awareness delivery.

Reels

Reels · Video 9:16

Detail →
Meta · Reels● AD SLOT
REELS AD

Short-form video reach.

In-stream video

In-stream · Video

Detail →
Meta · In-stream● AD SLOT
MID-ROLL AD

Longer watch contexts for video lift.