Sales

Conversion-focused delivery across Feed, Reels, Stories, and Advantage+ catalog surfaces when you optimize for purchases.

Serves 4 surfaces·Official source ↗·Last reviewed: 2026-06-03

Related playbooks

Facebook & Instagram Feed

Feed · Image / Video / Carousel

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Meta · Feed● AD SLOT

Catalog and dynamic product ads common on Feed.

Reels · Video 9:16

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Meta · Reels● AD SLOT

Reels shop and product tags when catalog connected.

Stories · Image / Video 9:16

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Meta · Stories● AD SLOT

Swipe-up / link sticker product units.

Feed · Image / Carousel

Detail →

Meta · Marketplace● AD SLOT

Marketplace listing ads for local/commerce SKUs.