What is this Google ad?
You saw something on a Google results page and want to know what it is. Pick the device and search type, click the ad module on the wireframe, and get the placement name plus campaign types that can buy it.
Placement data reviewed: 2026-06-11 · Google Ads Help Center + SERP/UI audit
Identify live SERPs — Chrome extension →Pick the search type and device that best match what you saw, then click the ad module on the wireframe. We will name the placement and list the campaign types that can buy it. For live Google results on your computer, use the PaidScope Identify Chrome extension.
Search intent
Short head term — sponsored brand units, top text ads, and a local pack when relevant.
Example queries: "your category" · "brand name" · "software tools"
Representative layout — actual Google results vary by query, location, device, and auction.
Know the surface name already? Use the surface picker for the full list, or browse the Google placement map.
Explore Google Ads
Jump to the placement map, platform overview, or ad size specs for Google Ads.
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map