Google Ads vs Microsoft Ads
Search's incumbent vs the underpriced sibling — same intent, different auctions.
Side-by-side footprint
Metric
Google Ads
Microsoft Ads
Counts pulled live from PaidScope's tracked datasets. Click a number to drill into the source tool.
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- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
- Weather Report — current paid media benchmarksLow–median–high ranges for CPM, CTR, CVR and other paid media metrics, sliced by platform, industry, and objective. Directional, not gospel.Open →
- Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →