PaidScope/Placements/Campaigns/Lead generation

Lead generation

Instant form and website lead events — in-feed and Instant Page units.

Serves 2 surfaces·Official source ↗·Last reviewed: 2026-06-03

Related playbooks

In-feed (For You)

For You · Video 9:16

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TikTok · For You● AD SLOT
IN-FEED AD

Instant Form lead gen in feed.

Spark Ads

Spark · Video 9:16

Detail →
TikTok · Spark Ads● AD SLOT
SPARK · ORGANIC POST♥ 12.4K · native engagement

Spark ads with lead CTA on creator posts.