PaidScope/Placements/TikTok/Surfaces/In-feed (For You)

In-feed (For You)

Native video between organic For You content — primary TikTok performance placement.

Video 9:16·Official source ↗·Last reviewed: 2026-06-03
TikTok · For You● AD SLOT
IN-FEED AD

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

6 campaign types can serve into this surface.

Campaign

Reach

Primary reach delivery.

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Campaign

Traffic

Landing page clicks from feed.

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Campaign

Video views

Optimized video view events.

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Campaign

Website conversions

Pixel-optimized in-feed.

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Campaign

App promotion

App install CTAs in feed.

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Campaign

Lead generation

Instant Form lead gen in feed.

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Related

What is this ad? →TikTok ad specs →
  • TikTok vs Meta
  • YouTube vs TikTok
  • Snapchat vs TikTok
← TikTok placement map