Search — Top text ads
Search · Headlines + descriptions + sitelinks
Google SERP · desktop● AD SLOT
App-promo text ads on commercial queries.
App
Universal App Campaigns. Promotes installs and in-app actions across Search, Play, YouTube, Discover, and Display.
Detail →
YouTube — Skippable in-stream
YouTube · Video, skippable after 5s
YouTube · watch page● AD SLOT
Auto-generated video promoting installs.
YouTube Shorts
YouTube · Vertical video in Shorts feed
YouTube Shorts · vertical feed● AD SLOT
Vertical install creative in Shorts.
Discover feed card
Discover · Image card with headline in Discover feed
Google app · Discover feed● AD SLOT
Install cards in the Discover feed.
Display — sidebar banner
Display · Responsive image/HTML5
Publisher site · Display Network● AD SLOT
Banner-style install ads on Display.
Google Play — Store listings
App · Sponsored app card in Play search & suggested
Google Play Store · search● AD SLOT
Sponsored app card in Play search results and Suggested rails.
Display — App interstitial
App · Full-screen interstitial inside apps
App · interstitial● AD SLOT
Full-screen install moment between app transitions.
Display — Rewarded video
App · Opt-in video for in-app reward
App · rewarded video● AD SLOT
Opt-in install video traded for an in-app reward.