PaidScope/Placements/Campaigns/Demand Gen

Demand Gen

Visual, social-style ads across Discover, Gmail, YouTube Shorts, In-stream, and In-feed. Successor to Discovery campaigns.

Serves 5 surfaces·Google Ads source ↗·Last reviewed: 2026-05-22

Discover feed card

Discover · Image card with headline in Discover feed

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Google app · Discover feed● AD SLOT
AD · DISCOVER CARDSponsored

Primary surface for Demand Gen.

Gmail Promotions tab

Gmail · Inbox card that expands to full creative

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Gmail · Promotions tab● AD SLOT
PromotionsAD · INBOX PROMOTION

Image + headline as a Promotions card.

YouTube Shorts

YouTube · Vertical video in Shorts feed

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YouTube Shorts · vertical feed● AD SLOT
AD · SHORTS▶Shop now

Vertical creative in Shorts feed.

YouTube — In-feed video

YouTube · Thumbnail + headline in feed

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YouTube · home feed● AD SLOT
YouTubeAD · IN-FEEDSponsored

Thumbnail unit in YouTube feeds.

YouTube — Skippable in-stream

YouTube · Video, skippable after 5s

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YouTube · watch page● AD SLOT
YouTubeAD · IN-STREAM (SKIPPABLE)Skip ad ▸

Skippable video in-stream.