PaidScope/Placements/Campaigns/Local Services Ads

Local Services Ads

Pay-per-lead ads for local service businesses. Shows at the very top of qualifying local searches with the Google Guaranteed badge.

Serves 2 surfaces·Google Ads source ↗·Last reviewed: 2026-05-22

Local Services Ads — top of SERP

Maps & GBP · Profile card with Google Guaranteed badge

Detail →
Google SERP · Local Services Ads● AD SLOT
AD · LOCAL SERVICES (PAY-PER-LEAD)✓ Google GuaranteedService provider 1CALLService provider 2CALLService provider 3CALL

The only surface for LSA. Pay-per-lead.

Maps app — Explore feed

Maps & GBP · Promoted place card in mobile feed

Detail →
Maps app · Explore feed● AD SLOT
AD · PROMOTED PLACE

LSA providers can surface in the Maps feed where eligible.