Search — Top text ads
Search · Headlines + descriptions + sitelinks
Google SERP · desktop● AD SLOT
Text variants assembled from supplied assets. Cannot bid on brand terms by default.
Performance Max
Single goal-based campaign serving across every Google surface. You bring assets and a conversion goal; Google decides where they show.
Detail →
Search — Shopping carousel
Search · Product cards (image, price, merchant)
Google SERP · shopping carousel● AD SLOT
Serves when a Merchant Center feed is attached.
Search — Shopping right rail
Search · Product card grid
Google SERP · right rail● AD SLOT
Right-rail product grid from your feed.
YouTube — Skippable in-stream
YouTube · Video, skippable after 5s
YouTube · watch page● AD SLOT
Video assets (or auto-generated video) play in-stream.
YouTube — In-feed video
YouTube · Thumbnail + headline in feed
YouTube · home feed● AD SLOT
Thumbnail + headline in YouTube feeds.
YouTube Shorts
YouTube · Vertical video in Shorts feed
YouTube Shorts · vertical feed● AD SLOT
Vertical video variants serve in Shorts.
Gmail Promotions tab
Gmail · Inbox card that expands to full creative
Gmail · Promotions tab● AD SLOT
Image + headline rendered as a Promotions card.
Discover feed card
Discover · Image card with headline in Discover feed
Google app · Discover feed● AD SLOT
Native card in the Discover feed.
Maps — Promoted pin
Maps & GBP · Branded pin + sponsored callout on map
Google Maps · promoted pin● AD SLOT
Serves when location assets are attached.
Google Business Profile callout
Maps & GBP · Sponsored block on the business profile
Google Business Profile● AD SLOT
Surface for advertisers with linked business profiles.
Display — sidebar banner
Display · Responsive image/HTML5
Publisher site · Display Network● AD SLOT
Responsive display variants across the Display Network.
Display — in-article
Display · Responsive native unit between paragraphs
Publisher site · in-article● AD SLOT
Native in-article rendering on publisher sites.
Shopping tab — product grid
Shopping · Full product grid with filters
Google Shopping tab● AD SLOT
Feed products appear in the Shopping tab grid.
AI Overviews — sponsored links
Search · Sponsored links inside AI-generated answer
Google SERP · AI Overview● AD SLOT
P-Max text variants eligible to serve inside AI Overviews.
Search — Images tab
Search · Shopping product tiles in image results
Google · Images tab● AD SLOT
Feed products surfaced in Images vertical.
Search — Videos tab
Search · Sponsored video result
Google · Videos tab● AD SLOT
Video assets may serve into the Videos vertical.
GBP — sponsored sidebar row
Maps & GBP · Sponsored row inside knowledge panel sidebar
GBP knowledge panel · sidebar slot● AD SLOT
Serves when location assets / linked GBP are present.
Maps app — Explore feed
Maps & GBP · Promoted place card in mobile feed
Maps app · Explore feed● AD SLOT
Place-card asset in the Maps Explore feed.
YouTube — Companion banner
YouTube · 300×60 static banner beside in-stream video
YouTube · watch page (companion)● AD SLOT
Companion banner generated from supplied image assets.
YouTube — Connected TV
YouTube · Non-skippable in-stream on TV screens
YouTube · Connected TV● AD SLOT
Video assets serve on CTV inventory.
Display — Anchor / overlay
Display · Sticky bottom anchor banner (mobile web)
Mobile web · anchor unit● AD SLOT
Responsive display assets eligible for anchor inventory.