Search — Top text ads
Search · Headlines + descriptions + sitelinks
Google SERP · desktop● AD SLOT
Primary surface. Where Search budget mostly lands.
Search
Keyword-targeted text ads on the Google SERP. Intent-driven, auction priced on Quality Score × bid.
Detail →
Search — Bottom text ads
Search · Headlines + descriptions
Google SERP · desktop● AD SLOT
Overflow demand and lower-rank ads. Same auction.
AI Overviews — sponsored links
Search · Sponsored links inside AI-generated answer
Google SERP · AI Overview● AD SLOT
Search ads can render inside AI Overview answers on eligible queries — no separate setup required.
GBP — sponsored sidebar row
Maps & GBP · Sponsored row inside knowledge panel sidebar
GBP knowledge panel · sidebar slot● AD SLOT
Brand-defensive sponsored slot on branded local SERPs.