Video (YouTube)

Video ads served on YouTube and Google video partners. Multiple sub-types: skippable, non-skippable, bumper, in-feed, masthead.

Serves 10 surfaces·Google Ads source ↗·Last reviewed: 2026-05-22

YouTube — Skippable in-stream

YouTube · Video, skippable after 5s

Detail →
YouTube · watch page● AD SLOT
YouTubeAD · IN-STREAM (SKIPPABLE)Skip ad ▸

Default placement for most Video subtypes.

YouTube — Non-skippable in-stream

YouTube · Video, 15s, unskippable

Detail →
YouTube · watch page● AD SLOT
YouTubeAD · IN-STREAM (NON-SKIPPABLE, 15s)

Reach subtype, 15s max.

YouTube — Bumper

YouTube · Video, 6s, unskippable

Detail →
YouTube · watch page● AD SLOT
YouTubeAD · BUMPER (6s, NON-SKIPPABLE)0:06

Reach subtype, 6s unskippable.

YouTube — In-feed video

YouTube · Thumbnail + headline in feed

Detail →
YouTube · home feed● AD SLOT
YouTubeAD · IN-FEEDSponsored

In-feed Video Ads subtype.

YouTube Shorts

YouTube · Vertical video in Shorts feed

Detail →
YouTube Shorts · vertical feed● AD SLOT
AD · SHORTSShop now

Vertical video in Shorts.

YouTube Masthead

YouTube · Top-of-home video unit (reservation)

Detail →
YouTube · home (masthead)● AD SLOT
YouTubeAD · MASTHEAD (RESERVATION)

Reservation only, not open auction.

Search — Videos tab

Search · Sponsored video result

Detail →
Google · Videos tab● AD SLOT
AD · SPONSORED VIDEO

Sponsored thumbnails on the Videos vertical.

YouTube — Companion banner

YouTube · 300×60 static banner beside in-stream video

Detail →
YouTube · watch page (companion)● AD SLOT
YouTubeIn-stream adAD · COMPANION 300×60

Static companion that runs with skippable in-stream creative.

YouTube — Overlay ad

YouTube · Semi-transparent text/image overlay on video

Detail →
YouTube · in-video overlay● AD SLOT
YouTubeOrganic videoAD · OVERLAY (LOWER-THIRD)×

Display-sourced overlay on long-form watch pages.

YouTube — Connected TV

YouTube · Non-skippable in-stream on TV screens

Detail →
YouTube · Connected TV● AD SLOT
AD · CTV IN-STREAM (NON-SKIPPABLE)Brand spot · 15sYouTube on TV

Non-skippable in-stream on TV apps. Different reach + measurement profile.