Target CPA(tCPA)

BiddingGoogle AdsMetaTikTokCross-platform

Target CPA is automated bidding to achieve an average cost per acquisition at your target (e.g. $40 lead). Google, Meta, TikTok, and LinkedIn offer CPA-target variants with different minimum conversion thresholds. Sudden target CPA cuts often cause learning resets and volume drops.

Define “acquisition” consistently — lead vs. qualified lead vs. purchase.

Sources

Google Ads Target CPA →

Last verified Jun 5, 2026

Related tools

Keep going

Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
Google SERP placement audit checklistOperator checklist of live Google Search queries and modules to verify against the Placements map — Local pack, Shopping, AI Overviews, YouTube, and more.Open →
Ad Placements — where ads actually showEvery paid surface — Search, YouTube, Gmail, Discover, Maps, Display, Shopping, Meta family, TikTok — mapped to the campaign type that controls it.Open →
Ad Feature Graveyard — discontinued and deprecated ad featuresCatalog of paid media features that have been killed, sunsetted, or quietly deprecated across every major ad platform.Open →