Graveyard

Tool that automatically generated combinations of creative assets and text to find best performers.

Replaced by: Advantage+ Creative

Impact: Replaced by Advantage+ Creative within Advantage+ Shopping and App campaigns. Still available in some objectives.

Sponsored placement at the top of the Trends list for a full day in a single market.

Replaced by: Trend Takeover

Impact: Rebranded and restructured into Trend Takeover with more flexible targeting and pricing.

Lookalike audience type that automatically found users similar to existing remarketing lists.

Replaced by: Optimized Targeting / Audience Expansion

Impact: Replaced by algorithmic audience expansion within campaign types. No manual similar-audience creation remains.

The previous generation of Google Analytics that relied on session-based measurement and third-party cookies.

Replaced by: Google Analytics 4 (GA4)

Impact: GA4 uses event-based measurement and is designed for a cookieless future. All historical UA data became read-only and was later deleted.

Bought directly via reservation (not auction), 30-second non-skippable in-stream placements.

Replaced by: Reserved 30s Non-Skippable / Demand Gen

Impact: Consolidated into YouTube Reservation and later into Demand Gen campaigns. Auction-based non-skippable 15s and 6s bumpers remain.

Sponsored hashtag campaign that invited users to create content around a branded theme.

Replaced by: Branded Mission / Spark Ads

Impact: Replaced by Branded Mission (curated creator participation) and Spark Ads (boosting organic posts). Lower friction for advertisers.

Automated shopping campaigns that combined standard Shopping and Display remarketing with machine-learning bidding.

Replaced by: Performance Max

Impact: Performance Max expanded inventory to Discover, Gmail, Maps, and YouTube while retaining Smart Shopping automation. Migration was automatic.

Text ads with two 30-character headlines and one 80-character description line.

Replaced by: Responsive Search Ads (RSA)

Impact: RSAs use the same assets but mix and match up to 15 headlines and 4 descriptions. ETAs could not be created after sunset; existing ones continued running.

Separate dynamic ad product for hotels, flights, and destinations with travel-specific templates.

Replaced by: Standard Dynamic Ads

Impact: Consolidated into standard Dynamic Ads (DPA). Travel feed specs remain but no separate ad type.

Legacy product feed upload method via Pinterest Business profile and manual CSV uploads.

Replaced by: Pinterest API for Shopping

Impact: Replaced by the Pinterest API for Shopping with real-time ingestion, better error reporting, and automatic product grouping.

Free reporting feature showing aggregated visitor demographics for websites with the Insight Tag.

Replaced by: Campaign Manager insights

Impact: Data moved into standard Campaign Manager reporting. No standalone dashboard remains.

Conversion action type that measured foot traffic from online ad exposure via anonymized location data.

Replaced by: Local Campaigns / Performance Max

Impact: Folded into Local campaigns and later Performance Max with store goals. Requires location extensions and store locations in GMC.

Dedicated image + headline + description card format that drove traffic to external URLs.

Replaced by: Image + Website Button / X Ads standard

Impact: X moved toward standard image/video posts with website buttons. No separate card object type remains in the API.

Interactive ad unit that let users tilt and explore depth-mapped images captured on mobile.

Impact: Low adoption among advertisers and limited creative production tooling led to deprecation.

Legacy website retargeting based on an older LinkedIn pixel implementation.

Replaced by: Insight Tag / Conversions API

Impact: New Insight Tag and Conversions API provide more accurate matching and offline conversion support. Old pixel data stopped collecting.

Top Snap with a swipeable attachment (article, app install, or long-form video) below the fold.

Replaced by: Collection Ads / AR Lens Ads

Impact: Collection Ads and Single Image/Video Ads with destination URLs replaced the specific attachment format. Creative flexibility increased.

Full-screen, mobile-optimized post-click ad experience built from a combination of images, videos, and carousels.

Replaced by: Instant Experience

Impact: Instant Experiences load faster and support more format types. Canvas assets could be migrated automatically.

Bidding strategy that spent budget as fast as possible without regard to optimal conversion windows.

Replaced by: Standard Delivery

Impact: Removed to prevent low-quality traffic spikes. Standard delivery with Maximize Conversions or Target CPA is the recommended replacement.

Self-service display ads targeted by product or interest, shown on Amazon and select third-party sites.

Replaced by: Sponsored Display

Impact: Sponsored Display replaced PDA with expanded audiences (views, purchases, lookalikes) and better reporting. Campaigns migrated automatically.

Original text ad format with a single 25-character title and two 35-character description lines.

Replaced by: Expanded Ads

Impact: Expanded Ads (later Responsive Search Ads) offered longer copy and more variants. Standard Text Ads stopped being editable.