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Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.

Last reviewed: 2026-06-03 · Google Ads Help Center

Platform

Gmail Promotions tab

Native-looking card in the Promotions tab. Click to expand into a full creative or landing.

Inbox card that expands to full creative

Gmail · Promotions tab● AD SLOT
PromotionsAD · INBOX PROMOTION

Wireframe · Google Ads

  • Performance Max

    Image + headline rendered as a Promotions card.

  • Display

    Display can opt into Gmail Promotions inventory.

  • Demand Gen

    Image + headline as a Promotions card.

  • Smart

    Promotions tab card.

Full surface detail →Google Ads specs →

For file-level creative checks (dimensions, weight, duration), use the Creative Validator. This flow answers placement eligibility only.