What is this ad?
Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.
Last reviewed: 2026-06-03 · TikTok Ads Help
Platform
Search ads
Auction ads on TikTok search results — intent capture on in-app queries.
Video / Text
TikTok · Search● AD SLOT
Wireframe · TikTok
- Traffic
Query-intent traffic.