PaidScope/Placements/Google Ads/Surfaces/GBP — sponsored sidebar row

GBP — sponsored sidebar row

Sponsored slot that renders inside the Google Business Profile sidebar on branded local queries — between the profile callouts and the 'reviews from the web' module.

Sponsored row inside knowledge panel sidebar·Official source ↗·Last reviewed: 2026-06-03
GBP knowledge panel · sidebar slot● AD SLOT
Brand · LocalAD · SIDEBAR ROWReviews from the web

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

3 campaign types can serve into this surface.

Campaign

Smart

Sidebar slot inside the business knowledge panel.

Full campaign view →Campaign

Search

Brand-defensive sponsored slot on branded local SERPs.

Full campaign view →Campaign

Performance Max

Serves when location assets / linked GBP are present.

Full campaign view →

Related

What is this ad? →Google Ads ad specs →