PaidScope/Placements/Google Ads/Surfaces/Local Services Ads — top of SERP

Local Services Ads — top of SERP

Top-of-SERP profile cards for service businesses. Pay-per-lead, not per click. Trust-mark required.

Profile card with Google Guaranteed badge·Official source ↗·Last reviewed: 2026-06-03
Google SERP · Local Services Ads● AD SLOT
AD · LOCAL SERVICES (PAY-PER-LEAD)✓ Google GuaranteedService provider 1CALLService provider 2CALLService provider 3CALL

Wireframe mockup · not pixel-perfect · platform UI changes frequently

Campaign types that can land here

1 campaign type can serve into this surface.

Campaign

Local Services Ads

The only surface for LSA. Pay-per-lead.

Full campaign view →

Related

What is this ad? →Google Ads ad specs →