Search — Top text ads
The 1–4 slots above the organic results. The most valuable real estate on the open web.
Google SERP · desktop● AD SLOT
Wireframe mockup · not pixel-perfect · platform UI changes frequently
Campaign types that can land here
4 campaign types can serve into this surface.
Campaign
Search
Primary surface. Where Search budget mostly lands.
Full campaign view →CampaignPerformance Max
Text variants assembled from supplied assets. Cannot bid on brand terms by default.
Full campaign view →CampaignApp
App-promo text ads on commercial queries.
Full campaign view →CampaignSmart
Auto-generated text variants.
Full campaign view →