What is this ad?
Saw a unit in the wild and want to know what it is? You should not have to already know the name. Click what you see on an interactive results page or feed — or, if you do know the surface name, pick it from the list below.
On Google, the interactive SERP explorer shows representative layouts by search intent — broad, specific, transactional, or local — click the ad module you saw to identify the placement and eligible campaign types.
Last reviewed: 2026-06-11 · Google Ads Help Center + SERP/UI audit
Chrome extension
Identify ads on Google Search — in your browser
PaidScope Identify (v1.0.0) adds one Identify badge per sponsored section on Google Search. Known formats open the matching placement surface on PaidScope; unknown formats help improve the catalog after human review.
Requires Chrome. Google Search only in v1.0.0; Meta and TikTok identify flows are on the Site.
Click what you see
The visual way to identify an ad. Open an interactive page, click the module you saw, and get the placement name plus the campaign types that can buy it.
More platforms coming — TikTok, YouTube, and Maps next.
Already know the surface name?
Pick the platform and surface directly to jump to eligible campaign types.
Waze — Sponsored pin
2 eligible objectivesPromoted business pin inside the Waze navigation app. Eligible via local-focused Performance Max and campaigns with location assets — not listed on one Google Help inventory page.
Branded pin on Waze map
Wireframe · Google Ads
- Performance Max
Serves on Waze when location assets and local intent align.
- Smart
Local Smart campaigns can surface on Waze navigation.
Explore Google Ads
Jump to the placement map, platform overview, or ad size specs for Google Ads.
Google Ads
- Placement mapBrowse by campaign type or surface
- Platform overviewAll campaign types and surfaces on one page
- Placements changelogInventory updates and overlap notes
- YouTube in-stream sizesVideo dimensions, duration, and file limits
- YouTube bumper sizes6-second unskippable video specs
- Google Ads specsSearch, Display, App, and more
- Country exclusion listCopy every non-US location when targeting the United States
- Presence vs interestLocation option checklist for US-only campaigns
- SERP audit checklistLive Google Search modules to verify against the map
Missing a surface?
Saw an ad unit in the wild that is not on our map? Describe where it showed up. Reports feed the weekly review queue — same path as automated scan proposals.