What is this ad?

Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.

Last reviewed: 2026-06-03 · Meta Business Help Center

Platform

Messenger

Sponsored messages and click-to-Messenger units — distinct from Feed lead forms.

Image / Video / Carousel

Meta · Messenger● AD SLOT
MESSENGER AD

Wireframe · Meta

  • Leads

    Click-to-Messenger and sponsored message leads.

  • Traffic

    Messenger destination traffic when CTA configured.

Full surface detail →Meta specs →

For file-level creative checks (dimensions, weight, duration), use the Creative Validator. This flow answers placement eligibility only.