What is this ad?
Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.
Last reviewed: 2026-06-03 · Meta Business Help Center
Platform
Instagram Explore
Discovery feed grid and video surfaces — high-intent browsing, distinct from home Feed.
Image / Video
Meta · Explore● AD SLOT
Wireframe · Meta
- Engagement
Discovery placement for engagement objectives.