Ad Placements
Feed, Right rail, Message, Document, and video — B2B objective × surface map. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Last reviewed: 2026-06-04 · Source: LinkedIn Marketing Solutions Help · Preview dataset
Brand awareness
Reach and brand lift across Feed and video — optimized for impressions and recall.
See surfaces →CampaignWebsite visits
Drive traffic to landing pages from Feed, Right rail, and single-image/video units.
See surfaces →CampaignEngagement
Post engagement, follows, and event responses — surfaces skew toward Feed and Document ads.
See surfaces →CampaignLead generation
Lead Gen Forms and website conversions — native forms on Feed and Message ads.
See surfaces →CampaignWebsite conversions
Insight Tag optimized delivery for signups and purchases on Feed and video inventory.
See surfaces →CampaignJob applicants
Talent and hiring campaigns — Job slots and sponsored content on Feed.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →