Ad Placements
Browse, Search, Related Pins, Shopping, Idea ads — visual discovery placement map. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Last reviewed: 2026-06-04 · Source: Pinterest Business Help · Preview dataset
Brand awareness
Maximize reach on Browse and Home feed — video and static pins optimized for impressions.
See surfaces →CampaignConsideration
Drive saves, closeups, and outbound clicks — surfaces include Browse, Search, and Related Pins.
See surfaces →CampaignConversions
Tag-optimized checkout and signup events on Shopping and standard pin inventory.
See surfaces →CampaignCatalog sales
Dynamic product pins from catalog feeds — Shopping surfaces and retargeting.
See surfaces →CampaignVideo views
Maximize video views on Browse and Search — Idea ads and max-width video units.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- What is this ad? — surface to campaign eligibilityReverse lookup: pick a Meta, TikTok, or Google ad surface and see which campaign types can buy it.Open →
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Placement playbooks — operator checklistsChecklists for Performance Max surfaces, Demand Gen vs Video, Meta Feed/Reels, TikTok in-feed vs Pangle, and Shopping.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →