What is this ad?
Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.
Last reviewed: 2026-06-03 · Meta Business Help Center
Platform
Facebook & Instagram Feed
Primary social feed inventory — image, video, and carousel units between organic posts.
Image / Video / Carousel
Meta · Feed● AD SLOT
Wireframe · Meta
- Sales
Catalog and dynamic product ads common on Feed.
- Leads
Instant forms and Messenger leads.
- Traffic
Link click optimization to landing pages.
- Awareness
Reach and brand awareness delivery.
- Engagement
Post engagement and page likes.
- App promotion
App install and event optimization.
- Advantage+ shopping
Dynamic product ads and catalog sales.