What is this ad?
Saw a unit in the wild and need to know what campaign types can buy that surface? Pick the platform and surface — we list eligible objectives and link into the full map.
Last reviewed: 2026-06-03 · Meta Business Help Center
Platform
Reels
Full-screen vertical video between Reels organic content on Facebook and Instagram.
Video 9:16
Meta · Reels● AD SLOT
Wireframe · Meta
- Sales
Reels shop and product tags when catalog connected.
- Traffic
Profile visit or link CTA depending on setup.
- Awareness
Short-form video reach.
- Advantage+ shopping
Shop and product tags in Reels when catalog connected.