Ad Placements
In-feed, TopView, Search, Pangle — preview objective map. Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Last reviewed: 2026-06-03 · Source: TikTok Ads Help · Preview dataset
Reach
Maximize unique users exposed to video — in-feed and TopView inventory.
See surfaces →CampaignTraffic
Drive clicks to website or app — in-feed and Search ads when enabled.
See surfaces →CampaignVideo views
Optimize for 6s or 2s video views — primarily in-feed and FYP-style delivery.
See surfaces →CampaignWebsite conversions
Pixel or Events API optimized delivery across in-feed and Pangle when expanded.
See surfaces →CampaignApp promotion
App install and in-app event campaigns on TikTok inventory and Pangle.
See surfaces →CampaignLead generation
Instant form and website lead events — in-feed and Instant Page units.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
- Weather Report — current paid media benchmarksLow–median–high ranges for CPM, CTR, CVR and other paid media metrics, sliced by platform, industry, and objective. Directional, not gospel.Open →
- Validator — ad creative spec checkerDrop in an image or video. PaidScope checks dimensions, aspect ratio, file weight, and duration against current platform specs — entirely in your browser, nothing uploaded.Open →