← PaidScope/Placements

Ad Placements

Feed, Reels, Stories, Explore, Audience Network — objectives × surfaces (expanding). Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.

Last reviewed: 2026-06-03 · Source: Meta Business Help Center · Preview dataset

What is this ad? →Playbooks →
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Audience Network1 surface

Audience Network

Off-Meta apps and sites — banner, native, interstitial, and rewarded formats via partner inventory.

Mixed →
Explore1 surface

Instagram Explore

Discovery feed grid and video surfaces — high-intent browsing, distinct from home Feed.

Image / Video →
Feed2 surfaces

Facebook & Instagram Feed

Primary social feed inventory — image, video, and carousel units between organic posts.

Image / Video / Carousel →

Facebook Marketplace

Product listing ads within Marketplace browse — commerce-heavy inventory separate from main Feed.

Image / Carousel →
In-stream1 surface

In-stream video

Mid-roll and pre-roll in longer Facebook videos and select Instagram video contexts.

Video →
Messenger1 surface

Messenger

Sponsored messages and click-to-Messenger units — distinct from Feed lead forms.

Image / Video / Carousel →
Reels1 surface

Reels

Full-screen vertical video between Reels organic content on Facebook and Instagram.

Video 9:16 →
Stories1 surface

Stories

Full-screen vertical placements between organic Stories on Facebook and Instagram.

Image / Video 9:16 →

Placements is a reference. Google changes UI constantly — verify against the platform before betting budget.

Related tools & guides

Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.

Placement playbooks
PMax, Meta, TikTok checklists
What is this ad?
Surface picker → eligibility
LinkedIn placement hub
B2B surfaces & objectives
Pinterest placement hub
Browse, Search, Shopping
Facebook Feed ad specs
Feed sizes & aspect ratios
TikTok in-feed ad specs
Dimensions & file weights
Meta ad specs
Feed, Reels, Stories formats
LinkedIn ad specs
Sponsored content dimensions
CPM glossary
Cost per thousand impressions
ROAS glossary
Return on ad spend
PaidScope blog
Operator explainers & updates
Policy Watch
Platform policy changes
Meta vs Google Ads
Platform comparison
TikTok vs Meta
Short-form video tradeoffs
FAQ

Questions operators ask

  • An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.

Related tools

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