Ad Placements
Feed, Reels, Stories, Explore, Audience Network — objectives × surfaces (expanding). Wireframe mockups, not pixel-perfect screenshots. Directional, not gospel.
Last reviewed: 2026-06-03 · Source: Meta Business Help Center · Preview dataset
Sales
Conversion-focused delivery across Feed, Reels, Stories, and Advantage+ catalog surfaces when you optimize for purchases.
See surfaces →CampaignLeads
Instant forms, Messenger, and website lead events — surfaces skew toward Feed and Stories with native lead units.
See surfaces →CampaignTraffic
Link clicks to site or app. Eligible on Feed, Stories, Reels (link sticker), and Audience Network link units.
See surfaces →CampaignAwareness
Reach and brand lift buys — optimized for impressions on Feed, Reels, Stories, and in-stream video.
See surfaces →CampaignEngagement
Post engagement, video views, and messaging conversations — surfaces vary by optimization event.
See surfaces →CampaignApp promotion
App installs and in-app events across Feed, Stories, Audience Network, and Instagram placements.
See surfaces →CampaignAdvantage+ shopping
Catalog and dynamic product delivery — Advantage+ placements collapse Feed, Reels, and Stories when catalog connected.
See surfaces →Related tools & guides
Operator workflows linked from the placement map — playbooks, identification flow, specs, and glossary depth.
Questions operators ask
An ad placement is the specific surface where a paid ad actually renders — the Search results page, a YouTube pre-roll slot, Gmail's promotions tab, a Reels feed, a Display banner on a publisher site. A single campaign type can fan out to many placements; this tool maps every one.
Keep going
- Ad Specs — current dimensions, file weights, and aspect ratiosSearchable reference for current ad specs across every major paid platform. Monitored daily, sourced.Open →
- Policy Watch — paid media policy change trackerAdvertising policy changes across Meta, Google, TikTok, LinkedIn, Amazon and more. Sourced from official changelogs.Open →
- Weather Report — current paid media benchmarksLow–median–high ranges for CPM, CTR, CVR and other paid media metrics, sliced by platform, industry, and objective. Directional, not gospel.Open →
- Validator — ad creative spec checkerDrop in an image or video. PaidScope checks dimensions, aspect ratio, file weight, and duration against current platform specs — entirely in your browser, nothing uploaded.Open →